Take-Two Interactive Software, Inc. (TTWO), Electronic Arts Inc. (EA): The $250 Million “Grand Theft Auto” Gamble

And console makers are hoping the game will help the current-generation systems go out with a bang. While all the attention is on the PS4 and Xbox One, Sony Corporation (ADR) (NYSE:SNE) and Microsoft Corporation (NASDAQ:MSFT) actually intend to sell and support their current hardware for several more years. Microsoft even has plans for 100 new games for the Xbox 360 through 2016.

These systems are very profitable at the tail end of the hardware cycle, and a highly anticipated game like Grand Theft Auto V should give console makers a nice boost heading into the next-generation launch in November.

The article The $250 Million “Grand Theft Auto” Gamble originally appeared on Fool.com.

Fool contributor Demitrios Kalogeropoulos owns shares of Walt Disney and Activision Blizzard. The Motley Fool recommends Activision Blizzard, Take-Two Interactive , and Walt Disney. The Motley Fool owns shares of Activision Blizzard, GameStop, Microsoft, and Walt Disney. 

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