Their client acquisition cost, their budget and — so that’s I’m happy to say that we all raise the toast at Taboola this week, because Max Conversion and Target-CPA is now general availability. So it’s not available to any advertisers, self service or enterprise accounts. I suspect, in 2024, more than 50% of our revenue and that’s going to be a fairly large amount, especially as Yahoo is ramping up, we’ll be using advanced bidding strategies in AI such as Max Conversion. The next in line, by the way, after that is Max revenue. And Max ROAS where advertisers could basically — advertisers could tell us, we have more than one product we’re selling through Taboola, here’s the price of each one and maximize not only the conversions but just make us more money.
That is the next in line from product roadmap. So over time, CPCs will be completely part of our past. So I’m very excited about it. And we’re putting half of our deck energy on that. Thank you.
Andrew Boone: Thank you.
Operator: Thank you. One moment for our next question. Our next question comes from James Kopelman from TD Cowen. Please go ahead.
James Kopelman: Thank you. Good morning. With eCommerce outperforming, does this change at all your view of how big a percentage of the overall business eCom will be once we get past the near-term macro that’s created these unusual comps for coordinated advertising? In other words, how should we think about the mix of eCommerce versus core going forward? And is there anything particular you would call out in the second quarter — with the third quarter as being kind of the key one or two drivers of eCommerce growth? And then I have a follow-up for Steve.
Adam Singolda: I can start. Steve, feel free to jump in and good morning, James. So one, it’s really exciting to see eCommerce, something we got into about 3 years ago with the acquisition of Connexity, really paying off as it relates to the synergy with our business. We are seeing on the one side, just you know, great market fit, advertisers buying from Connexity and Skimlinks are getting amazing value. And especially now when advertisers want to be close to the acquisition, the one distribution to be simple, they want to know that they’re putting $1 and they can make more than they spent. This is just a very profitable channel for them. It’s works. And the more we’re adding new advertisers within Taboola sales team, the more we see this business grown.
So that’s just a fundamental part of that business. On top of that, if you add turnkey, which you may have seen in my letter, I put a screenshot, we’re seeing a phenomenal growth of essentially — this is a great one of those. There’s more demand and supply. There are more publishers who want to pull us to turnkey, which means for us to write the eCommerce content for them using our data, and then to drive traffic to it, and then monetize it. If you go to Time.com Stamped, which is the eCommerce website that Taboola and Time.com partnered on. It’s beautiful. It’s ranked at the top of Google search. If you — if you’re searching for things like which check-in account should I open or best smartphones of 2023, were the top results on search engine, the pages, it looks beautiful, and it drives very high yield.
To the point and I think over time, this might be even bigger than our core business for publishers, because some of them, so this is a great momentum. We’re still early on turnkey, but I think this has big potential of becoming a big portion of our business over time. I think publishers eCommerce, they all want it. And I think it might be a third of their business over time. So the way I think about it is, if you’re not offering eCommerce to publishers, you may have nothing to offer over time, because that’s going to be a big portion of what they see as a growth engine.
