While the major wireless carriers will always jockey for position, looking to manage the needs of customers against the cost to the company, the introduction of Verizon Communications Inc. (NYSE:VZ) Max is a positive acknowledgment by Big Red that data matters and that some users are willing to pay for it or leave. The introduction of Verizon Max is not likely to be a big catalyst for the stock, but it should help the company defend its customer base. All of the changes occurring in the wireless arena make the next several rounds of subscriber numbers important to watch to see how the various new options from each carrier are being received. I think Verizon Max is a positive, and adds to my overall opinion that the stock belongs in your portfolio.
The article Verizon Knows Data Is the Next Battleground in the Smartphone Wars originally appeared on Fool.com and is written by Doug Ehrman.
Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned.
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