Brian Cox: Yes. And keeping in mind, LeadEx is — let’s see, call it, the independent, I hate to use the phrase independent owner operator, but the network — independent networks of ATMs, LeadEx is one of the providers of software to those folks that run their own territories that wouldn’t be say, for example, like Regions, Bank of America, Wells Fargo. So it’s the no-name ATMs that you would find in convenience stores and grocery stores and retail stores in these areas. So they would be primarily in a convenience store bodega-type setting.
Michael Diana: Okay. Okay. That’s great. And so when someone uses the ATM, are you saying you’re going to have an ad trying to introduce them to ACP?
Brian Cox: Yes, one of the — and this has been a learning experience for us as well. When you put your ATM card in the machine, instantly they know what the bank is, what type of card it is. There’s a lot of things that happen instantaneously. So there’s a grouping of categories that would be designated that we feel would be designated as more of an underbanked, the person that obviously has some type of benefit card would fall into our category immediately. But we also feel that someone that has a reloadable debit card, chances are they don’t have a debit card because they don’t, which means they don’t have a checking account. Don’t have a debit card checking account? You probably don’t have credit, most likely underbanked and most likely somebody in your household is on some income-based benefit.
So those people who are ascertained immediately when they put their card in, it’s during the process of the transaction where normally you would look at the screen and it would — the transaction is processing and it usually maybe show you a graphic of money being counted behind the scenes. Two good things about that. Number one, we have the attention of the folks because of all times in the convenience store that you’re focused, it’s when a machine, you think it’s counting your cash behind the screen. So it’s a great opportunity for us to have their focus and attention. And what it will be, it will pop up on the screen, and for example, paraphrasing. If you or anyone in your household is on government benefits, SSI, Medicaid, Veterans Pension, EBT SNAP, hit enter, and they hit enter, they can put their telephone number in and that immediately goes to our, let’s just call them, our white glove enrolling specialist, who will reach out and communicate with that customer now and reference the fact of what did they just — just created that engagement there and then work to sign the customer up.
Michael Diana: Okay. That sounds great. So that’s already — that’s ready to go. Is that right? Or it’s already in place or?
Brian Cox: We’re rolling that out right now. We’re watching the numbers and there’s — the leads that we’re seeing, we’re very happy with. What we’re working to fine-tune is when a consumer enters their number, what is the absolute best methodology for following up. And I’ll tell you, without getting way off in the weeds. At the moment, we get the number that’s not the best time to reach out. But there’s a window of time that you don’t want to wait too far where it doesn’t mean anything anymore. And the reason for that is, you’re standing in front of an ATM in a convenience store, you’re about to get your cash. You’re not going to sit there on your phone and text back and forth and click on an enrollment form because you’re going to take the cash and put it in your wallet first and make sure that you get to your car, the register and are able to do the whole purpose you’re getting cash out of the ATM.
