Strong Operational Momentum and Market Expansions Maintains Bullish Sentiment on e.l.f. Beauty (ELF)

e.l.f. Beauty, Inc. (NYSE:ELF) is included in our list of the 12 oversold global stocks to invest in.

Strong Operational Momentum and Market Expansions Maintains Bullish Sentiment on e.l.f. Beauty (ELF)

On November 25, 2025, e.l.f. Beauty, Inc. (NYSE:ELF) saw Morgan Stanley’s Dara Mohsenian reaffirm a “Buy” rating with a $121 price target. The investment firm’s bullish stance reflects the company’s strong market performance and growth potential, as evidenced by U.S. scanner data. The data revealed 15.3% YoY sales growth over the last two weeks (as of the original reporting date).

The most recent week saw a 13.8% increase, supported by a 15.7% rise in weighted average pricing. In the last week, the data also showed the company’s 85-basis-point YoY gain in market share. At the same time, velocity and total distribution points (TDP) saw improvement, with velocity up 11.8% YoY over the past four months. With this data, e.l.f. Beauty, Inc. (NYSE:ELF) demonstrated its consistent competitive strength.

Meanwhile, on November 20, 2025, e.l.f. Beauty, Inc. (NYSE:ELF) announced its international expansion into the Gulf Cooperation Council (GCC) region, which includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE. By launching itself in the GCC through partner Sephora, one of the world’s largest beauty retailers, the company looks to fuel its future growth. The region boasts some of the highest social media penetration rates in the world. Among regions without a retail presence, the GCC ranks number one on the company’s list of most requested regions, with social mentions over 38% in the region. With this move, e.l.f. Beauty, Inc. (NYSE:ELF) marks its first entry into the region, building on its goal of making beauty accessible globally while complementing its strong U.S. performance.

e.l.f. Beauty, Inc. (NYSE:ELF) is focused on creating accessible, clean, vegan cosmetics and skincare products.

While we acknowledge the potential of ELF to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than ELF and that has 100x upside potential, check out our report about this cheapest AI stock.

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