Stifel, Jefferies Back Altria (MO) on Pricing Strength and Growth Strategy

Altria Group, Inc. (NYSE:MO) ranks among the best low-risk investments in May 2026. Following investor meetings with company management, Stifel reaffirmed its Buy rating and $68 price target on Altria Group, Inc. (NYSE:MO) on March 31. The firm’s earnings growth forecast is supported by a moderate decline in the tobacco market and Altria’s ability to control revenue growth.

Altria Group, Inc. (NYSE:MO) is actively rolling out its newly authorized on! PLUS nicotine pouches on a national level. In the short run, the company plans to leverage promotional pricing to drive trial in the rapidly growing market.

In a similar vein, Jefferies named Altria Group, Inc. (NYSE:MO) one of its top tobacco stocks on April 1. The company’s on! brand saw volume reductions in March while maintaining strong pricing. Volumes and value declined 15.5% and 5.2%, respectively, compared with 17.6% reductions in February and a 1.2% value increase.

The price per unit increased to $4.60, well above the 52-week average of $3.00, which Jefferies believes could be an indicator of on! Plus’s premium pricing strategy, which seems more in line with Velo and ZYN.

Altria Group, Inc. (NYSE:MO) is a prominent American company that produces and markets tobacco, cigarettes, and related products globally. The firm has also ventured into next-generation nicotine products, such as oral nicotine pouches and electronic vaping devices.

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