Starbucks Corporation (SBUX): Can Green Mountain Coffee Roasters Inc. (GMCR) Keep It Up?

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“We see opportunity in juices, carbonated beverages, sports drinks and enhanced waters,” Green Mountain said during this summer’s quarterly earnings call, and we may get some news on that front come Sept. 10.

Yes, Green Mountain is apparently confident enough about what it will be able to show investors that it’s willing to share that day with the likely iPhone 5S announcement.

It’s unlikely that Green Mountain will be able to dominate any of these areas the way that it does warm brewed beverages. It doesn’t have to. Just the mention of carbonated beverages has kept niche leader SodaStream under pressure in recent weeks, and there are plenty of energy drink players that will be watching to see if the company does have a cheaper and more convenient way to energize consumers.

There’s a lot riding on what will happen in two weeks, and that can always include getting booted from the Nasdaq 100 if things don’t play out well.

The article Can Green Mountain Coffee Keep It Up? originally appeared on and is written by Rick Munarriz.

Longtime Fool contributor Rick Munarriz owns shares of Green Mountain Coffee Roasters and SodaStream. The Motley Fool recommends Green Mountain Coffee Roasters, SodaStream, and Starbucks. The Motley Fool owns shares of SodaStream and Starbucks.

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