Markets

Insider Trading

Hedge Funds

Retirement

Opinion

Starbucks Corporation (SBUX): A Bull Case Theory

We came across a bullish thesis on Starbucks Corporation (SBUX) on Substack by Business Model Mastery. In this article, we will summarize the bulls’ thesis on SBUX. Starbucks Corporation (SBUX)'s share was trading at $81.66 as of May 5th. SBUX’s trailing and forward P/E were 29.69 and 28.17 respectively according to Yahoo Finance.

Starbucks may appear to be a coffee company on the surface, but beneath its iconic green siren lies one of the most precisely engineered consumer habit machines in the world. Its true strength lies in the way it monetizes ritual, repetition, and emotion...