SpringBig Holdings, Inc. (NASDAQ:SBIG) Q4 2022 Earnings Call Transcript

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Jeff Harris: Yes, sure. So we’ve been tracking somewhere between 80 to 90 new clients a month – I’m sorry, a quarter. And we’re not seeing that necessarily slow down. The first quarter is right on track in looking at the numbers of where we are today, we expect to be between 80 to 90 new clients again in the first quarter, and we’ve been tracking that way for the last few quarters. So that’s kind of the range that we’re looking at in terms of clients. In terms of our average revenue per client, we are seeing that pick up in the first quarter. So we’re seeing it just at about $1,000. I think with some of the last few sales that we brought in, is probably just over $1,000 in terms of the average revenue per month per client. So we’re seeing renewed interest from what I’ll call, larger midsized operators, and we are definitely seeing renewed interest from some of the larger operators, whether they be MSOs or single state operators.

We have a number of major opportunities in place. We had one big expansion from an MSO where the pickup that we had with that client was the equivalent of probably a bunch of other MSOs if you would – if you would get them independently. And we are seeing like renewed excitement for some of the things that we’re offering from the MSO community in addition to what I’ll call the larger mid-tier.

Scott Fortune: I appreciate the color. Just follow up on that, are there states that are really starting to accelerate for you as we see some of the new adult-use states come on or regardless of New York and Mescon there, but there are other states you can call out that have been starting to adopt your technology in the loyalty platform here?

Jeff Harris: Yes. So we are actually seeing a lot of activity in New Mexico. We’re seeing a lot of activity in Missouri. We are seeing a lot of renewed activity in Colorado and Arizona. So those are markets that we’re seeing renewed activity in. We continue to see strong activity in Washington, and we’re seeing strong activity in California. So it’s a combination, Scott, some of the newer adult-use markets where we’re gaining a lot of traction as well as some of the more mature markets that ebb and flow a little bit. And right now they’re flowing in our direction in terms of new business coming in.

Scott Fortune: I appreciate that. And then last one for me, there’s emphasis on brands and building out that as far as the brand campaigns. And can you provide a little bit more color on the outlook of brands as a percent of revenue as that ramps up here into 2023, kind of, I guess, the number of brands on the platform, a large opportunity with over 5,000 or brands outside of the unbrand to monetize on that step. Just an update on the brand side of the…

Jeff Harris: Yes. So we’re seeing — again, we’re seeing some nice traction on the brand side. We don’t expect the brands business in 2023. We expect it to be somewhere between 5% and 10% of revenue in 2023. We expect it to continue to accelerate in 2024. We are introducing a couple of additional products on the brand side. So right now, as you know, we provide a co-marketing platform that allows brands to serve up content to offer up to retailers that are selling their products. So the retailer sends the message with that content to get interest from their consumers to come in and buy that brand. In addition to that, we are just launching a new offering where we’re going to facilitate the ability for brands to sponsor bonus point promotions at retailers.

We already have a number of brands and a number of retailers interested. So we think that that’s going to be a nice addition where we’re going to facilitate the ability for a brand to sponsor bonus points. And when they do, they will fund the bonus points that are earned at the retailer. So the retailer really has no downside to participating in those bonus point promotions and the brand themselves gets excited because they get the ability to influence the customer purchasing behavior in the store by offering those bonus points. So we’re going to be starting to add additional products. But I would still stay within the — it’s going to be within 5% to 10% of our revenue, and we continue to expect that to grow as brands kind of continue to figure out how they’re going to leverage their marketing spend in the space and how those brands start mature.

Scott Fortune: I appreciate the color. Thanks, and graduations once again.

Jeff Harris: Thank you.

Paul Sykes: Thanks, Scott.

Operator: Thank you for participating in today’s question-and-answer session. I would now like to turn the call back over to Mr. Jeff Harris for any closing remarks.

Jeff Harris: Thank you all for being a part of the earnings call, and we’re excited for ’23 and look forward to continuing the conversation with everyone. Have a great evening.

Operator: Thank you for participating. This concludes today’s program. You may now disconnect.

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