Spok Holdings, Inc. (NASDAQ:SPOK) Q4 2023 Earnings Call Transcript

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Michael Wallace: Well, first of all, we have got four sales reps essentially working on this, and we are offering this out of our Plano data center. So, we already had a data center in Plano, Texas, for the wireless service line for many years. They had put a few file servers in there, but not a very high cost operation in order to run this hosted solution. And we are marketing directly to customers. We know who the customers are that we want to target because we have that definitive database that has all 7,100 hospitals in the United States, and we have our Sales-force CRM. We know exactly what we have in terms of customers out of that database, and so it is pretty easy to target directly. And these folks are out there. They have done a number of presentations already.

We have got a bunch more in the pipeline. George, this is a new offering. It is nascent. We do not have much in the way of our forecast for this right now, but it is something I think that bodes well for the future, and it is an exciting opportunity for us.

George Melas: Great. And the main thing that you lead with is the console, is the directory?

Michael Wallace: Oh, yeah. The main thing we lead with is the console. We went out and did a marketing survey, and we had to pay a third party to do this for us. And we talked to large hospitals, we talked to small hospitals about brand awareness and other things. And it was really interesting because when we got to the smaller hospitals and we asked them, how likely are you to consider each of the following brands the next time you are looking for a clinical communications solution, Spoke got the top score. And this is not us conducting the survey. This is a third party. We beat Volt, we beat PerfectServe, we beat Vocera, we beat Tiger Connect, we beat Simpler, which was formerly Halo Health, and we beat Epic Chat. So we got the top score.

So there is opportunity here for us, but we have to go out there and earn it. And I do not want to make promises on things until we – it is not our style to make promises on things until we have a track record and we see it. We like to report numbers that are ahead of what we have guided to. But we are all optimistic that this is going to be a good avenue for us in the future.

Operator: We have reached the end of our question and answer session. I will now turn the conference back over to management for closing comments.

Vincent Kelly: Look, we really appreciate everybody’s support. We appreciate you dialing in for our call today. We look forward to ringing the opening bell Monday morning. We hope you can tune in for that. And I think we really, really look forward to talking to you in about two months when we report our first quarter results. So everyone, thank you. Have a nice evening and a great day tomorrow.

Operator: Thank you. This will conclude today’s conference. You may disconnect your lines at this time. And thank you for your participation.

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