Sodastream International Ltd (SODA): Add This Stock and Your Returns Will Pop!

It has also entered into a deal with Whirlpool’s KitchenAid brand to develop an in-home carbonated system. The KitchenAid soda maker is expected to be in retail stores in the fourth quarter of this year. The financial terms of the deal have not been disclosed.

Over the past few fiscal years, Whirlpool Corporation (NYSE:WHR) has been reporting declining year-over- year sales.The company has been constantly trying to develop new products like the KitchenAid soda maker. It has also introduced cost-cutting measures and is diversifying its business globally. These efforts by Whirlpool along with its deal with SodaStream will not only help the company in expanding its KitchenAid products around the world, but it will also help it in removing the geographical risks arising from its heavy business concentration in one particular region.

“KitchenAid is an iconic, global brand and we welcome them to the Sodastream International Ltd (NASDAQ:SODA) revolution,” SodaStream CEO Daniel BirnBaum said in a statement on the Fox Business website. Both the companies will leverage their strengths to reach to a broader worldwide audience.

While Samsung has been a key player in the home-appliances industry, KitchenAid has also become a leading maker of kitchen appliances and culinary tools. Both these deals will help SodaStream advertise its products on a large scale and give the company access to millions of Samsung and Whirlpool Corporation (NYSE:WHR) customers.

Foolish bottom line

Sodastream International Ltd (NASDAQ:SODA) has been showing great growth numbers. The company still has tremendous opportunities to grow in untapped markets like Brazil, Russia, India and China, or BRIC nations. Excellent strategies, a healthy balance sheet and enormous expansion opportunities definitely make SodaStream the top flavor of this season. I am bullish on this stock.

The article Add This Stock and Your Returns Will Pop! originally appeared on Fool.com and is written by aastha jhunjhunwala.

aastha jhunjhunwala has no position in any stocks mentioned. The Motley Fool recommends Green Mountain Coffee Roasters and SodaStream. The Motley Fool owns shares of SodaStream. aastha is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

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