Social News Updates: Facebook Inc (FB) Outlines Mesh Networking System, LinkedIn Corp (LNKD) To Launch University Pages, Yelp Inc (YELP)’s Dylan Swift Joins DSES Line-Up

Editor’s Note: Facebook Inc (NASDAQ:FB), LinkedIn Corp (NYSE:LNKD), Yelp Inc (NYSE:YELP)

Facebook outlines mesh networking system for location-based ads (FierceBroadbandWireless)
Facebook Inc (NASDAQ:FB) filed a patent application for a social networking system that would work via a direct link between devices participating in a wireless mesh network and would allow individuals as well as advertisers to communicate with those devices. The system’s design would enable it to deliver location-based communications and advertising between devices. Because the communications would be direct–with a device potentially linking via the mesh to one device or multiple other devices–an Internet link would be unnecessary.

Facebook Inc (NASDAQ:FB), LinkedIn Corp (NYSE:LNKD)

LinkedIn set to launch University Pages and roll out service to high school pupils (The Drum)
LinkedIn Corp (NYSE:LNKD) has announced on its blog that it is today launching University Pages, as well as being set to allow high school students sign up to the service from next month. The professional social network has said that the launch of University Pages will help students to get regular updates about campus news and activities from the schools themselves, to ask questions, and engage with both the campus community and alumni of schools.

Yelp’s Dylan Swift Keynotes DrivingSales Executive Summit (PR Web)
DrivingSales today announced that Yelp Inc (NYSE:YELP) Director of National Marketing Dylan Swift has joined the keynote line-up for the fifth annual DrivingSales Executive Summit (DSES). With a monthly average of 108 million unique visitors as of Q2 2013, Yelp is uniquely positioned to help dealerships develop tactics to ensure that not only do consumers choose their stores, but that they have a great experience once they are in the door. The presentation, “Local, Social, Mobile: Leveraging Converging Trends to Drive More Car Shoppers Into your Dealership,” will help dealerships place a greater focus on consumer behavior, sharpen their online reputation strategies and make sure local and mobile are fully integrated into their marketing.

Mark Zuckberg’s Facebook page hacked to highlight flaw (The Independent)
Mark Zuckerberg’s Facebook Inc (NASDAQ:FB) page was hacked by a Palestinian programmer keen to highlight to the company the flaw he had found in their code. The exploit allowed Khalil Shreateh to post on Zuckerberg’s wall even though he was not authorized to do so. Shreateh posted his message after he tried to alert Facebook about the flaw but was told that it was “not a bug”. “Dear Mark Zuckerberg,” read Shreateh’s message. “First sorry for breaking your privacy and post [sic] to your wall, I has no other choice to make after all the reports I sent to Facebook Inc (NASDAQ:FB) team.”

LinkedIn connects big data, human resources (The News Journal)
Every second, more than two more people join LinkedIn Corp (NYSE:LNKD)’s network of 238 million members. They are head hunters in search of talent. They are the talent in search of a job. And sometimes, the career site for the professional class is just a hangout for the well-connected worker. LinkedIn, using complex, carefully concocted algorithms, analyzes their profiles and site behavior to steer them to opportunity. And corporations parse that data to set business strategy. As the network grows moment by moment, LinkedIn Corp (NYSE:LNKD)’s rich trove of information also grows more detailed and more comprehensive.

Yelp offers new consumer alerts to keep user trust (San Francisco Chronicle)
That’s the percentage of respondents in a Forrester survey this year that said they trusted consumer-written online reviews. Yelp Inc (NYSE:YELP), the San Francisco reviews site, has a new set of alerts warning readers away from listings that seem suspiciously sunny and tags businesses it catches soliciting good write-ups. User-generated reviews remain integral to our daily routines. BrightLocal says almost 80 percent of people trust them as much as they do personal recommendations.