Social News: Facebook Inc (FB)’s Advertising, LinkedIn Corp (LNKD)’s Performance & Yelp Inc (YELP)

Page 1 of 2

Editor’s Note: Related tickers: Facebook Inc (NASDAQ:FB), LinkedIn Corp (NYSE:LNKD), Yelp Inc (NYSE:YELP), Google Inc (NASDAQ:GOOG)

Facebook Inc (NASDAQ:FB) shares trading up by 4.18% (FinancialsTrend)
Facebook Inc (NASDAQ:FB) gained around 30% in one day primarily owing to the rapid growth in revenues from mobile advertising. In the last few years, the company had not been generating any revenues in its business segment of Mobile advertising. But with the recent developments in the market for these ever expanding mobile phones, Facebook Inc (NASDAQ:FB) had proven successful to attract its users through its innovatively and efficiently designed mobile advertisements. The company had recently presented its financial performance results for the quarter that ended on June 30, 2013 and the market had received the news strongly in the positive mode…

LinkedIn Inc.LinkedIn Corp. PT Raised to $225.00 (LNKD) (UtahPeoplesPost)
Wunderlich upped their target price on shares of LinkedIn Corp (NYSE:LNKD) from $205.00 to $225.00 in a research note issued on Tuesday, AnalystRatings.Net reports. The firm currently has a “buy” rating on the stock. Wunderlich’s price objective points to a potential upside of 10.45% from the stock’s previous close. Shares of LinkedIn Corp (NYSE:LNKD) opened at 203.71 on Tuesday. LinkedIn Corp (NYSE:LNKD) has a 52 week low of $91.67 and a 52 week high of $209.39. The stock’s 50-day moving average is currently $186.9. The company has a market cap of $22.482 billion and a P/E ratio of 789.57. LinkedIn Corp (NYSE:LNKD) last released its earnings data on Thursday, May 2nd.

Why Yelp is Important to Local Businesses (Business2Community)
There is no question local marketing is a rapidly emerging movement. Google Inc (NASDAQ:GOOG) continues to innovate, constantly tweaking their search algorithms to provide relevant search results. Recently they released Carousel, a graphic display that significantly enhances the presentation of local results. In my post Google Inc (NASDAQ:GOOG)’s New Local Service Feature Can Be Good for Local Business, you can find out more. Yelp Inc (NYSE:YELP) is a social site designed to allow consumers to rate, comment and post photos about their experiences with businesses. The service covers a broad range of services from restaurants to locksmiths. Users and businesses can create accounts on Yelp Inc (NYSE:YELP). Yelp Inc (NYSE:YELP) is becoming quite a player – with 100 million monthly unique visitors as of January 2013 the service has increasing visibility among consumers, and it is growing – Mobile devices with Yelp Inc (NYSE:YELP) app installed grew 60 percent.

Facebook Inc users willing to pay $10+ to see no ads at all (SMEWeb)
Biz Stone, co-founder of Twitter, has suggested Facebook Inc (NASDAQ:FB) could earn at least $12bn per year by offering users the option of signing up for an ads-free experience at a cost of $10 per month, i.e. Facebook Inc (NASDAQ:FB) could potentially earn three times more revenues from such a service than it reaped from advertising last year ($4.3bn). Stone based this on a minimum of 10 per cent of Facebook Inc (NASDAQ:FB)’s 1.1 billion user base ‘buying in’ to the option. But would users really be willing to pay for this and if so, how much would they consider to be reasonable? Research by digital marketing agency Greenlight shows that 15 per cent of users would be prepared to pay Facebook Inc (NASDAQ:FB) to see no ads with a majority of 8 per cent indicating they would be willing to spend $5 right up to $10 and even over, per month.

Page 1 of 2