Snowflake (SNOW) and IPG’s Acxiom Partner to Advance AI-Driven Marketing Innovation

Snowflake Inc. (NYSE:SNOW) is one of the 13 best software stocks to buy now. On June 16, the company announced it had inked a strategic collaboration with Interpublic Group of Companies, Inc. (NYSE:IPG) Acxiom. The two are joining forces to enhance the delivery of modern AI-powered marketing data infrastructure. Their ultimate goal is transforming how brands leverage artificial intelligence to improve marketing.

Snowflake and IPG’s Acxiom Partner to Advance AI-Driven Marketing Innovation

An employee standing in front of a large data center, looking toward the future of cloud security.

IPG is to bring its proprietary data identity and collaboration tools into brands at a global scale. The tools will come in handy in modernizing outdated data practices and delivering a first-of-its-kind, secure, and transparent AI-powered marketing foundation.

This partnership opens up a whole new world of marketing possibilities for brands. Brands can gain unprecedented visibility and control over their data flow across applications, agencies, and platforms by integrating IPG’s cutting-edge technologies.

Snowflake Inc. (NYSE:SNOW) is a cloud-based data platform that provides data warehousing, data lakes, data engineering, data science, and data application development capabilities. It allows organizations to store, analyze, and share data securely and efficiently, focusing on scalability and flexibility.

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