Similarweb Launches GenAI Intelligence Toolkit to Track Brand Performance, Traffic on AI Platforms

Similarweb Ltd. (NYSE:SMWB) is one of the tech stocks to buy according to analysts. On July 28, Similarweb launched its new GenAI Intelligence Toolkit to provide businesses with a view of their brand performance across AI platforms.

The toolkit combines AI Brand Visibility and AI Traffic, allowing companies to understand how they are represented on AI platforms like ChatGPT, Gemini, Perplexity, Grok, and CoPilot, and the value of AI-generated traffic to their digital marketing and sales efforts.

Similarweb Launches GenAI Intelligence Toolkit to Track Brand Performance, Traffic on AI Platforms

A man in black suit holding a tablet looks at stock market data on a monitor. Photo by Tima Miroshnichenko on Pexels

The offering is crucial as GenAI is shifting the digital marketing landscape away from traditional search. According to Similarweb’s estimates, in June this year alone, AI platforms generated over 1.1 billion referral visits, which marked a substantial year-over-year increase of 357%. The GenAI Intelligence Toolkit empowers brands to connect visibility with actual traffic and identify which topics are most associated with their company. It also reveals the top-cited sources within the AI answer.

Similarweb Ltd. (NYSE:SMWB) provides digital data and analytics for powering critical business decisions in the US, Europe, the Asia Pacific, the UK, Israel, and internationally.

While we acknowledge the potential of SMWB to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than SMWB and that has 100x upside potential, check out our report about this cheapest AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.