Things like Audiences, for example, we talked about Audiences 2.0, which, in some cases, are showing a 50% lift in ROAS, Again, not every merchant is always going to use every single merchant solution. But as we build more and more, what it means is that we can help them with a larger piece of their business. And that is really what we’re focused on. And then when you think about some of the new things from the new areas we’re going into, for example, B2B, which historically, we really focus on the direct-to-consumer point, we know there’s pent-up demand to use Shopify for B2B. And so you’re seeing us introduce new things like Collective, for example. There’s about 45 new features that have come out around just B2B by itself in the last 12 months.
So again, there’s not going to be one particular merchant solution that every merchant is going to use. I mean, obviously, Shopify Payments is one of those because everyone needs to accept payments. But the idea really is to ensure that we fix merchant pain and give them this incredibly scalable product no matter what they want to achieve on the platform.
Carrie Gillard: Thanks, Keith. Our next question comes from Mark Zgutowicz The Benchmark Company.
Mark Zgutowicz: Thank you, Carrie. Just a follow-up on the Flexport. Jeff, I know you said you haven’t yet signed the commercial agreement. But maybe just 2 related questions. One, can you talk about the integration of Deliverr with Flexport right now and how much of your holiday GMV will be supported by Flexport capacity? And then at a very high level, what — is it safe to say the considerations in terms of Flexport economics are predominantly profit versus any type of revenue share? Thanks.
Jeff Hoffmeister: Yeah. Thanks for your question. I think, firstly, as it relates to just the timing of the commercial agreement, to your point, these are obviously agreements which involve a lot of data flows, co-marketing, a bunch of other things just in terms of integration of the products. We want to make sure that we, of course, get that right and get our merchants up and running. I don’t have guidance for you in terms of what percentage of our holiday traffic will be going through Deliverr. So I wish I could give you that perspective. We obviously just don’t have that yet at this point. But we’re still very excited about the partnership. We think [the world of] that team over there. We’ve known Ryan, the Founder, for a long, long time.
Dave was a great addition. And that management team is really strong. So we think that’s going to really assist our merchants and accelerating what they’re trying to do. So we’re excited about it. I just don’t have a snapshot for you in terms of holiday traffic and how much will be going through them.
Carrie Gillard: Thank you for your question. Our next question comes from Andrew Boone at JMP Securities.
Andrew Boone: Hi. Thanks for taking my questions. I wanted to go back to Shopify Magic and Sidekick. I’m just asked about the near-term vision for the products. What do you think is the easiest thing that gets solved? And then what do you guys see as you guys involve your own data as well as relationships and knowledge. Where does this go over time? Thanks so much.
Harley Finkelstein: Yeah. It’s great question. Look, we’re taking a very, very practical approach when it comes to AI. And we think that Shopify is uniquely positioned to harness the power of AI in order to unlock incredible capabilities that we think will help our merchants grow their business. Starting with Shopify Magic. I mean, unlike other generative AI products, Shopify Magic is specifically designed for commerce. And it’s not just embedded in one place, it’s embedded throughout the entire product. So for example, the ability to generate blog posts instantaneously or write incredibly high converting product descriptions or create highly contextualized content for your business. That is where we feel like AI really can play a big role here in making merchants’ lives better.
Built on top of that, of course, is Sidekick, which Toby announced over video about 2 weeks ago right before Editions. And that really is our — the first of its kind AI-enabled assistant, again, built for commerce. And with Sidekick, you can do these incredible things like you can analyze sales and you can ideate on store design or you can even give instructions on how to run promotions. But when you think about these things altogether, ultimately, what we are giving merchants is a better, faster, more creative way to build businesses. And I think that it’s something that only Shopify can offer and by embedding it across the entire product rather than simply one area of the product, merchants are going to see this efficacy and the speed of building and scaling only on Shopify.
