Sherwin-Williams Names Radiant Lilac SW 0074 as “The Loneliest Color” for 2025, Partners with Paige Bueckers

The Sherwin-Williams Company (NYSE:SHW) is one of the best basic materials stocks to invest in. Earlier on May 22, the Sherwin-Williams Company announced Radiant Lilac SW 0074 as “The Loneliest Color” for 2025. This initiative is now in its second year and aims to disrupt traditional trend forecasting by celebrating the company’s least tinted and least popular color, which in 2024 saw fewer than 1,000 gallons tinted, compared to millions for top colors.

Radiant Lilac SW 0074 is described as a shade that inspires self-expression and color confidence. Sherwin-Williams has partnered with professional basketball player Paige Bueckers to promote “The Loneliest Color”. Bueckers is known for her dominance on the court and love for the color purple. She expressed that the color conveys a quiet confidence.

Sherwin-Williams Names Radiant Lilac SW 0074 as "The Loneliest Color" for 2025, Partners with Paige Bueckers

A close-up of an artist carefully applying a coat of paint to a wood structure.

Bueckers debuted “The Loneliest Color” during her first professional career tunnel walk in her hometown of Minneapolis, against the Lynx. For this, she collaborated with Harlem couturier Dapper Dan, who served as Creative Director for the campaign. Dapper Dan designed and crafted a custom tracksuit for Bueckers, inspired by Radiant Lilac SW 0074.

The Sherwin-Williams Company (NYSE:SHW) develops, manufactures, distributes, and sells paint, coatings, and related products to professional, industrial, commercial, and retail customers.

While we acknowledge the potential of SHW to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than SHW and that has 100x upside potential, check out our report about this cheapest AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.