Dodi Handy: Okay, Rob. Hold up. So SharpLink shareholders who call and email us do not seem to understand the logic behind these building blocks that we’ve been assembling through our M&A activities. Can you back up a bit for a minute and help everyone understand the underpinning value of the SportsHub merger in particular, which just closed this past December? Like, more specifically, I guess, what role do you believe the portfolio of diverse fantasy sports gaming properties that we now own as a result of this merger will play in the evolution of SharpLink from small sports technology innovator to what you say is going to be the one of the industry’s biggest and best fan conversion company.
Rob Phythian: So, I have three words for you, Dodi. Audience, audience and audience. In addition to bringing SharpLink a long history of strong revenue performance and positive cash flow, SportsHub fantasy sports games and fantasy league management solutions serve over 2 million sports fans are already primed and ready to convert the sports vendors in legal sports betting state. According to a 2022 study commissioned by the Fantasy Sports and Gaming Association, there are nearly 70 million U.S. adults either actively betting on sports or playing fantasy sports. Of those, approximately 60% do both. Moreover, there is very little cannibalization across sports betting and fantasy sports with 98% of fantasy sports players turn sports betters continuing to play fantasy sports.
In addition to expanding our audience of fantasy sports players through upgrades and enhancements to our portfolio of fantasy sports games, the real growth will come from engaging and converting our growing base of fantasy sports players into sports betters through our C4 technology and performance marketing strategy and generating net gaming revenues earned from sports betting through our platform or customer acquisition fees earned through direct referrals of new sports betters to our sportsbook partners. We believe that by Q4 this year, we will be reporting some tangible revenue growth in sportsbook referral revenue as we have the NFL, NBA, and NHL seasons kicking off and our C4 integration should be complete by then. Also moving forward, you’ll continue to see SharpLink invest in the expansion and enhancement of our portfolio fantasy sports games to increase revenue and drive deeper market penetration of the global fantasy sports market.
Finally, we believe that there’s an opportunity to leverage artificial intelligence and machine learning to drive even greater efficiencies into our customer acquisition and retention strategies and materially enhance user experiences for our fantasy sports and sports betting customers. What’s more, by leveraging our newly acquired fantasy sports platform, we have an ideal setup for testing, different marketing approaches, capturing deeper user data and perfecting our conversion solutions in a low risk, high reward environment.
Dodi Handy: Okay. So then now let’s talk about FourCubed. So with that acquisition, what is the value creation it represents for SharpLink shareholders? Because I don’t think people, they’re not really saying FourCubed reflected in our financials. And thanks Bob for clarifying in your remarks that this is now our — the basis for our direct directive fan strategy. So Rob, can you expand on FourCubed a bit and talk about where you see that value coming?
Rob Phythian: Sure. Just to remind everybody, the strategic thinking behind FourCubed, the acquisition was centered around the fact that it provided SharpLink with a proven affiliate marketing platform that would allow us to accelerate the direct player, or DTP, as we call it, initiatives in the U.S. It’s through this acquisition that we have formed two high margin revenue business units, our Affiliate Marketing Services International Group, and our new Affiliate Marketing Services U.S. Group search for odds or lines or any given matchup and the vast majority of results will spring from affiliate sites. The affiliate market has a long history of operating in tandem with sports betting, reaching back to much more mature markets like the U.K. Now the affiliate space is broader than ever before.