Seaport Research Sees Brunswick Corporation (BC) Well-Positioned for Marine Market Recovery

Brunswick Corporation (NYSE:BC) is included among the 15 Best Stocks to Buy for the Long Term.

On December 8, Seaport Research initiated its coverage on Brunswick Corporation (NYSE:BC) with a Buy rating and a $90 price target. The analyst, in the research note, highlighted that Brunswick is the largest producer of recreational marine products, noting that the marine market is highly cyclical and now is the right moment to step in. The firm expects the industry to pick up in 2026 as consumers increase their discretionary spending on leisure items like boats and engines.

In the third quarter of 2025, Brunswick Corporation (NYSE:BC) reported growth in its business despite a challenging macro environment and industry backdrop. The company’s revenue of $1.36 billion surged by 6.8% from the same period last year. Its boat retail sales were flat YoY, which showed a comparative progress from the first half of the year. Freedom Boat Club contributed approximately 13% of segment sales.

Brunswick Corporation (NYSE:BC)’s financial performance remained strong, which enabled the company to invest in its business, return value to shareholders, and strengthen its balance sheet. The company’s free cash flow of $111 million in Q3 brought its year-to-date free cash flow to $355 million. Due to this strong cash flow, Brunswick completed $70 million of share repurchases YTD and also boosted its debt reduction target to $200 million.

Brunswick Corporation (NYSE:BC) is an Illinois-based boat-building company that manufactures and markets a wide variety of related products.

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