Nexus International has opened a new regional office in São Paulo, signaling a decisive step in the company’s strategy to scale its footprint across Latin America. The move comes on the heels of its $546 million revenue report for the first half of 2025, positioning the privately held gaming operator among the global top 100 by revenue. With operations already spanning over 40 markets, this latest development underscores the company’s focus on regulated growth, infrastructure, and direct oversight in high-priority jurisdictions.
The São Paulo hub is designed to serve as the central coordination point for Nexus’s activities in Brazil, Colombia, Peru, and Chile. This structure enables more efficient integration of compliance, marketing, and partnership functions under a single regional leadership team. According to internal sources, the location was selected not only for its proximity to Brazil’s largest gaming market but also for its logistical value in supporting cross-border operational control in Latin America.
Brazil, in particular, has played a significant role in the company’s growth trajectory. Following the implementation of Law 14,790/2023, which introduced a formal regulatory framework for fixed-odds betting and online gaming, Nexus was among the first operators to secure licensing under the new regime. Its Brazil-facing platform, Megaposta, has outpaced competitors in user retention and transaction volume, benefiting from early compliance investment and locally tailored marketing strategies.
Competitors like Flutter’s Betfair have faced onboarding challenges due to the speed of regulatory implementation and stringent user verification requirements, including mandatory linkage to Central Bank–approved payment accounts and facial recognition for user verification. In contrast, Nexus’s self-funded governance structure allowed it to act swiftly, making infrastructure investments without needing board approval or shareholder consent. This agility has translated into first-mover advantages and stronger brand recognition in Brazil, which now contributes a significant share of total revenue.
The São Paulo office aims to institutionalize that momentum by embedding localized operational control closer to the market. By housing compliance, marketing, and affiliate management within a single regional structure, Nexus hopes to reduce execution lags and better respond to evolving regulatory demands. The office will also serve as a base for expanding partnerships with local payment providers, sports organizations, and content studios, with plans to increase the availability of mobile-first live dealer games optimized for Brazil’s predominantly smartphone-based user base.
Colombia and Peru are also high on Nexus’s regional roadmap. Both countries have seen advances in gaming regulation, offering the kind of legal clarity that aligns with Nexus’s model of entering and scaling only in jurisdictions with firm regulatory structures. With the São Paulo office acting as the command center, Nexus expects to streamline rollout timelines in these markets and avoid the staggered onboarding issues that have affected competitors pursuing broader LATAM expansion without localized execution frameworks.
Internally, the company remains committed to its lean governance model. Strategic decisions are still made by a small executive team, including founder and CEO Gurhan Kiziloz, without the involvement of venture capital or external boards. This structure continues to be a defining feature of Nexus International’s strategy: emphasizing speed, ownership, and accountability over institutional layers. It also allows the company to avoid valuation pressures tied to public market optics, instead focusing on long-term market dominance in regulated environments.
Looking ahead, Nexus is expected to use the São Paulo office not just for regional oversight but also as a base for building long-term brand equity in Latin America. The company is exploring content partnerships and local ambassador programs to support deeper engagement in culturally distinct sub-markets, while continuing to invest in analytics infrastructure to optimize performance across product verticals.
As of H1 2025, Nexus International’s revenue is already up 110% year-over-year, and with the São Paulo hub now active, the company is positioning itself for even stronger results in the second half of the year. While the full-year revenue run rate is projected to fall between $1.1 and $1.2 billion, internal stretch targets aim for $1.54 billion, figures that would move Nexus even further up the global operator rankings by revenue.
With early licensing advantages, operational agility, and now a regional headquarters in Brazil’s commercial capital, Nexus International is not just expanding in Latin America, it is embedding itself as a long-term competitor. The São Paulo office marks the start of a new phase, one where local presence meets centralized control, and where execution is built directly into the infrastructure of regional growth.
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