Samsung Expands Mobile Cloud Gaming to Europe, Starting in the UK and Germany

Samsung has started rolling out its Mobile Cloud Gaming Platform in Europe, beginning with a beta launch in the United Kingdom and Germany. The move gives Galaxy users in these two markets the ability to stream mobile games instantly without having to download or install them.

For players, that means jumping straight into titles without worrying about storage space or updates slowing them down. For Samsung, it marks the start of a wider European rollout that will eventually bring the service to other countries across the region.

The company will also redesign its Mobile Gaming Hub to make the site more social and engaging to players. The redesigned hub will be equipped with more intelligent discovery tools and the provision of more personalized recommendations so that users can quickly access the kind of games they desire. Samsung is not only considering its access to games, but a foundation where to play, watch content, and meet people as well.

Alongside this, the brand is finding new ways to keep fans engaged. One example is through competitions that let users win Samsung products, including a mystery box giveaway listed on BestCompetitions, which adds another layer of excitement around its growing gaming ecosystem.

For developers, there’s a strong incentive to bring titles onto the platform. Samsung has introduced an updated 80/20 revenue-sharing model in the Galaxy Store, which gives studios a better return on their work compared to many other marketplaces. Direct access to millions of pre-loaded Galaxy devices also means greater visibility for new releases, and the built-in advertising tools, powered by AI, promise better targeting and higher engagement. The company is making it easier not just for users to play games, but for developers to reach the right audiences and keep them coming back.

Samsung is also expanding the social side of the platform by partnering with companies like Volley, PHȲND, and GameLoop. These partners will bring in a mix of voice-controlled and party games that work across Galaxy devices and Smart TVs. The goal is to create more ways for people to play together, whether casually at home or in social settings. At the same time, the hub will feature options to watch gameplay content and interact with gaming communities directly, which reflects the way modern players enjoy gaming as much as participating in it.

The wider impact of this rollout could be significant. Samsung is dropping the cost in terms of high-priced hardware, tremendous storage, or even by subscription, which means they are reducing the cost of entry to individuals who wish to play high-quality games. The company has already registered success with its cloud gaming initiative in North America, and the expansion to Europe builds its presence in the world market. To upstream publishers and studios, this spells a further chance to market their games across boundaries and cater to crowds they would never have known before. With major industry events like Gamescom 2025 on the horizon, Samsung’s timing positions it to showcase the platform’s potential directly to European gamers and developers.

Players can view it as a further indication that mobile gaming is being made more accessible and social, and integrated in devices that they own and use regularly.

By giving the best of both worlds (a mobile and a console), Samsung’s expansion is also a sign of how cloud-based technology is transforming entertainment styles. Everyone, including players and developers, will be monitoring the evolution of the rollout as it proceeds across Europe.