Roblox (RBLX) Draws Investor Spotlight Amid Platform Expansion and ARK’s Strategic Purchase

Roblox Corporation (NYSE:RBLX) is included in our list of the best stocks to buy right now.

Roblox (RBLX) Gains Investor Spotlight Amid Platform Expansion and ARK's Strategic Purchase

As of January 12, 2026, over 70% of analysts are bullish on Roblox Corporation (NYSE:RBLX), with a $149.00 price target, implying 103.40% upside.

Roblox Corporation (NYSE:RBLX) is experiencing renewed investor confidence, with Cathie Wood’s ARK Invest making a purchase on January 6, 2026. The investment firm acquired 169,130 shares across ARKK, ARKW, and ARKF for a combined $13.71 million. The raised stake in Roblox reflects optimism surrounding the company’s long-term platform economics, creator-driven ecosystem, and optionality associated with immersive digital experiences. The firm’s stance comes as valuation sensitivity remains heightened across high-growth internet stocks.

This bullish update followed a more balanced analyst update on the same day. Wolfe Research reduced its price target on Roblox Corporation (NYSE:RBLX) from $150 to $100, while reiterating an ‘Outperform’ rating. The investment firm’s target reduction reflects a broader internet-sector outlook. The firm expects 2026 to remain constructive, with upside remaining more selective following several years of strong multiple expansion. Looking ahead, the firm sees potential upside to estimates, driven by AI-related product catalysts, a slightly healthier macroeconomic environment, and disciplined capital allocation.

Roblox Corporation (NYSE:RBLX) operates an online gaming and creation platform. The platform enables users and developers to build, publish, and monetize 3D digital experiences through its Client, Studio, and Cloud infrastructure.

While we acknowledge the potential of RBLX to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than RBLX and that has 100x upside potential, check out our report about this cheapest AI stock.

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