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Rite Aid Corporation (RAD) News: Nail-Art Contest, Cleveland Marathon & An Upgrade

Editor’s Note: Rite Aid Corporation (NYSE:RAD)

Rite Aid (RAD)Rite Aid Targets Customer Retention After Its Big Come Back Year (Trefis)
After reporting its first profitable year since 2007, Rite Aid Corporation (NYSE:RAD) is doing everything possible to maintain its momentum. The total net income for the fiscal year 2012 stood at $118 million as margins expanded owing to lower generic costs over their branded counterparts, but Rite Aid Corporation (NYSE:RAD) is determined not to leave anything to chance in order to continue its profitability streak. Using the customer engagement theory straight out of the management book, Rite Aid Corporation (NYSE:RAD) is betting big to gain customer loyalty and repeat purchases. Rite Aid Corporation (NYSE:RAD) is currently running a much hyped online “Nail-Art Contest” in which customers can submit their nail art designs at to win 20 different prizes, including a $500 Rite Aid Corporation (NYSE:RAD) gift card, nail products from exclusive Rite Aid Corporation (NYSE:RAD) suppliers and “Gold” status for a year on Rite Aid Corporation (NYSE:RAD)’s free customer loyalty program, Wellness+.

Rite Aid Cleveland Marathon will be safe and secure, officials say (Cleveland)
The safest place in Cleveland on Sunday may well be the 26.2-mile Rite Aid Corporation (NYSE:RAD) Cleveland Marathon course. An undisclosed, but large, number of uniformed and plainclothes officers from local, state and federal law enforcement agencies will monitor the start and finish lines as well as the entire downtown course, organizers said this week. Police dogs from across the state will also be deployed. “We feel very confident that what we have in place will be good,” said Jack Staph, the marathon’s executive director. “I think this is the way we will have to do business in the future.”

Rite Aid Corporation Stock Upgraded (RAD) (TheStreet)
Rite Aid Corporation (NYSE:RAD) has been upgraded by TheStreet Ratings from sell to hold. The company’s strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. However, as a counter to these strengths, we find that the company’s profit margins have been poor overall. …Powered by its strong earnings growth of 172.22% and other important driving factors, this stock has surged by 80.85% over the past year, outperforming the rise in the S&P 500 Index during the same period. Regarding the stock’s future course, our hold rating indicates that we do not recommend additional investment in this stock despite its gains in the past year.

Another Look at Ludlow Newcomer Stanley’s Pharmacy (BoweryBoogie)
As we first revealed last Friday, Stanley’s Pharmacy planted a flag in the old Chinese bodega space at 31 Ludlow Street. Could be something of a positive for the community – an independent local operation far enough from the Duane Reade or Rite Aid Corporation (NYSE:RAD) to attract a decent customer base. An alumnus of both of these ubiquitous chains, proprietor Stanley George hopes to “bridge the gap” between the old timers and neighborhood newcomers.

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