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Research In Motion Ltd (BBRY): Momentum Building With Enterprise Platform

Research In Motion Ltd (BBRY)Research In Motion Ltd (NASDAQ:BBRY) generated some buzz coming out of its BlackBerry Live conference in Florida last week with several of its announcements, which basically can be capsulized into the company changing its focus to becoming a software and services company rather than an “ecosystem” company  that features hardware and native applications. It is pretty clear that BlackBerry wants to be the Microsoft Corporation (NASDAQ:MSFT) of mobile, and CEO Thorsten Heins seems to have  an idea of how to make BlackBerry as vital to mobile devices as Windows and Microsoft Office have been to PCs and laptops.

And there seems to be a definite understanding that hardware like the Z10 and Q10 are just a means to an end for Research In Motion Ltd (NASDAQ:BBRY) – almost like those devices are a lab to demonstrate the efficacy of BlackBerry’s software and applications. And for what it’s worth, it seems that since BlackBerry has put out version 10.1 of its BlackBerry Enterprise Service 10 (BES 10) platform, support for the enterprise has already been growing quickly.

There was a report circulated that mentioned several enterprise outfits that have recently signed on to use BES 10 by Research In Motion Ltd (NASDAQ:BBRY) or are testing the platform – which includes the New York City Department of Information Technology and Telecommunications, which is deploying 2,000 BlackBerry devices this summer, as well as the Los Angeles County Sheriff’s Department. Also signing on with BES 10 has been Ricoh Canada and ING Direct., among others.

What  has been your experience with the BES platform in the past, and what are your thoughts about this updated version? Is your company considering a mobile enterprise platform, and does Research In Motion Ltd (NASDAQ:BBRY) play a role in that conversation? We would love your feedback in the comments section below.


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