Research In Motion Ltd (BBRY) Loses Another Big Customer to Apple Inc. (AAPL)

Apple halo effect?
According to Tim Cook, Apple has a great ability to create a haloeffect around its products, which ultimately leads to further Apple purchases in the future. In the enterprise space, I’m left wondering if Apple will experience the same halo effect, where companies like Home Depot start with an iPhone deployment, leading to subsequent iPad purchases and perhaps even some Mac sales.  In terms of BlackBerry, it’s likely that this development would cause the company to have continued difficulty finding traction in the enterprise segment.

The article BlackBerry Loses Another Big Customer to Apple originally appeared on and is written by Steve Heller.

Fool contributor Steve Heller owns shares of Apple and Google. The Motley Fool recommends Apple, Google, and Home Depot. The Motley Fool owns shares of Apple, Google, and Microsoft.

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