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Renren Inc (RENN), Facebook Inc (FB): The Latest

It’s not fair to call Renren Inc (NYSE:RENN) the Facebook Inc (NASDAQ:FB) of China, but mostly because it’s a disservice to both companies.

China’s leading social networking website operator posted better-than-expected quarterly results last night. Net revenue soared 41% to $45.2 million, fueled by a 40% pop in revenue at its namesake website and a 102% surge at its Nuomi daily deals platform. Renren Inc (NYSE:RENN)’s adjusted deficit narrowed at a time when Wall Street was bracing for a widening loss.

You don’t have to dig deep to find the differences between Renren and Facebook Inc (NASDAQ:FB). The growth at Renren Inc (NYSE:RENN)’s social networking site is stemming primarily from online games, which now account for 57% of total revenue. Facebook naturally has its vibrant social gaming ecosystem, but the bulk of Facebook Inc (NASDAQ:FB)’s revenue comes from Internet advertising.

Facebook’s bread-and-butter business is more like bread crumbs at Renren Inc (NYSE:RENN). Online advertising accounts for just 21% of the company’s business, and that’s shrinking. Internet marketing revenue rose by less than 5% over the past year. Online gaming is the real driver here with its 53% ascent.

Then we get to Nuomi. The social commerce platform is naturally going to be compared to Groupon Inc (NASDAQ:GRPN). This is a strategy that flopped at Facebook Inc (NASDAQ:FB). The world’s leading social site seems to be gaining traction with Facebook Gifts now, but its attempt to take on Groupon Inc (NASDAQ:GRPN) in the daily deals space a couple of years ago failed to gain traction. The flash sales model that Groupon Inc (NASDAQ:GRPN) made popular seems all but dead domestically, but it’s a different story in China where even leading online retailer E Commerce China Dangdang Inc (ADR) (NYSE:DANG) rolled out a new daily deals channel earlier this year.

We’ll get another snapshot on flash sales websites in China when E Commerce China Dangdang Inc (ADR) (NYSE:DANG) reports on Thursday.

Renren’s Nuomi is a success, even if it remains a sliver of Renren Inc (NYSE:RENN)’s overall business. There are now 3.1 million active paying users, up 69% from the 1.8 million people that took advantage of a Nuomi deal a year earlier. With revenue there more than doubling, we can conclude that the average active user is spending more on Nuomi.

The near term may get challenging. Renren’s guidance calls for revenue growth to decelerate, climbing 23% to 27% in the current quarter. The $55 million to $57 million that Renren is targeting is shy of the $61 million that analysts were modeling. Renren isn’t providing bottom-line guidance, but it’s not likely to be pretty. The dot-com speedster made it a point to emphasize that it will expand its spending on mobile and other growth initiatives that won’t pay off right away.

Yes, Facebook Inc (NASDAQ:FB) is also being pressured to make the most of the mobile migration, but it has had some initial success in the monetization process. Renren’s just getting started on that front.

Facebook Inc (NASDAQ:FB) and Renren Inc (NYSE:RENN) are two pretty different models, but it doesn’t mean that investors can’t win by owning both fast-growing companies.

The article Renren Zigs, Facebook Zags originally appeared on and is written by Rick Munarriz.

Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends Facebook. The Motley Fool owns shares of Facebook.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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