Reddit Launches AI-Powered Ad Optimization Tools with New ‘Optimization Score’

Reddit Inc. (NYSE:RDDT) is one of the best new stocks to buy now. On July 1, Reddit introduced new, automated ad tips within its Ad Manager platform. These new recommendations are designed to help advertisers optimize their ad spending by providing personalized and data-driven suggestions based on a systematic analysis of Reddit ad responses and the advertiser’s content.

One of the features of this update is the Optimization Score that offers a summary assessment of an advertiser’s approach to Reddit ads. Each recommendation contributes to this score, with a higher score indicating better optimization according to Reddit’s best practices. If an advertiser’s score falls below 80/100, the platform will provide actionable tips to refine their ad setup.

Reddit Launches AI-Powered Ad Optimization Tools with New 'Optimization Score'

A close up of a user’s hand scrolling through a mobile social media application.

Reddit states that 88% of people now utilize the platform to help make buying choices. A portion of this engagement comes through Google searches, where Reddit results often receive priority, especially as users increasingly add Reddit to their search queries to find more authentic and community-driven insights amidst generalized AI results.

Reddit Inc. (NYSE:RDDT) is a digital community that provides a platform to enable users to engage in conversations, explore passions, research new hobbies, and exchange goods & services.

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Disclosure: None. This article is originally published at Insider Monkey.