Reckitt Benckiser Group Plc (RB) Reveals 300 Million Pound Latin America Tie-In

This will allow us to further accelerate the shape of our core business in line with our strategy. We are now setting the target of health and hygiene categories to become 72%, and our emerging market areas to become 50%, of our core business net revenue by 2015. This is a year earlier than previously targeted.

It’s not surprising to see Reckitt focus on emerging markets, after many of its FTSE peers — including Unilever plc (ADR) (NYSE:UL) and Diageo plc (ADR) (NYSE:DEO) — have released similar statements in recent weeks. It’s positive news for shareholders, too, as the entry into new markets can drive significant growth.

The article Reckitt Benckiser Reveals 300 Million Pound Latin America Tie-In originally appeared on Fool.com and is written by Sam Robson.

Sam Robson owns shares in Diageo but no other company mentioned in this article. The Motley Fool has recommended shares in Unilever and recommends Diageo, Reckitt Benckiser Group, and Unilever.

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