RBC Raises Ferrari (RACE) Price Target, Maintains Buy Rating

Ferrari N.V. (NYSE:RACE) is one of the most profitable consumer stocks to buy now. RBC Capital Markets analyst Tom Narayan raised his price target on Ferrari N.V. (NYSE:RACE) to $581.42 from $569.79 while reiterating a Buy rating on the stock, citing strong brand strength and continued demand resilience in the luxury auto segment. The revision, though modest, reflects confidence in Ferrari’s positioning as a premium automaker with pricing power and a loyal global customer base.

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At the current market price of $507.70, the new target implies an upside potential of nearly 14.5%. RBC’s update comes amid growing investor interest in high-end consumer goods, particularly brands that have shown the ability to grow margins despite a complex macro backdrop. Narayan noted that Ferrari N.V. (NYSE:RACE) continues to benefit from limited supply, robust order books, and a steady shift toward hybrid and future EV models, all without sacrificing its exclusivity.

Ferrari’s recent financial performance has backed up the bullish outlook. The company has consistently delivered solid earnings, supported by strong ASPs (average selling prices) and disciplined cost management. Expansion plans, including a new plant in Maranello focused on electric vehicles, are seen as long-term growth drivers.

With shares already up sharply over the past year, investors are now looking to upcoming quarterly results for evidence that Ferrari can maintain its momentum and justify its premium valuation as it races toward an increasingly electrified future.

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