Prudential Financial (PRU) Price Target Raised by $2, ‘Hold’ Rating Maintained

Prudential Financial, Inc. (NYSE:PRU) is included among the 7 Best Non-REIT Dividend Stocks to Invest in.

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Prudential Financial, Inc. (NYSE:PRU) operates as a diversified financial services firm and global investment manager, offering insurance, investment, and retirement products to customers around the world.

On January 28, TD Cowen analyst Andrew Kligerman lifted his price target on Prudential Financial, Inc. (NYSE:PRU) to $113 from $111 and kept a Hold rating. The change came as part of the firm’s Q4 preview for the life insurance group. TD Cowen said it sees a “slight headwind” from lower alternative investment returns heading into earnings, while maintaining a balanced view on the sector overall.

Separately, a January 16 Reuters report said the CEO of Prudential Financial’s Japan life insurance unit will step down after employee misconduct came to light. The company disclosed that about 100 employees were involved in improper activity totaling roughly 3.1 billion yen, or about $19.6 million. Some cases involved embezzlement.

The Japan unit said 498 customers were affected by the newly identified issues. The misconduct included employees improperly receiving money through investment solicitations and personally borrowing funds from customers. CEO and President Kan Mabara will resign effective February 1. He will be replaced by Hiromitsu Tokumaru, who currently serves as president and CEO of Prudential Gibraltar Financial Life Insurance. The situation was first reported earlier in the day by The Asahi Shimbun.

Prudential’s Japan unit first flagged misconduct in 2024 and has been running a broader internal review since August of that year. The company said the investigation expanded after uncovering multiple similar cases involving both current and former employees.

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