So, Jerry and his team now have an opportunity to add to their individual sales opportunities, the additional solutions and technologies that we have. Plus, as I mentioned also, we have a lot of OpenEdge customers that are already Telerik users. They use the UI tools to improve the user experience on our application. So there is a lot of activity going on in our OpenEdge base – not just because we are adding new technologies, like, we just released the new version of OpenEdge 11.5 – but all the other technologies that Jerry and his sales teams can now include as part of their value offering to our OpenEdge customers and partners.
On Karen Padir, who is President of the App Dev division, obviously, we’ve got incredible momentum with the Telerik solutions and I won’t go over those again. But her primary focus is net new business for our application development group. So all the technologies that she has that I just mentioned that our OpenEdge group will also be selling – that cross-pollination will exist because in order for our OpenEdge business to take advantage of these new technologies. The OpenEdge sales force is going to be selling them back into the OpenEdge base. But really, we want to App Dev to grow as fast as they possibly can and her mandate with her team is absolutely to focus on net new business for our App Dev group.
For the data group: that business is segmented into a large OEM arrangements and agreements that we have with some of the largest software application ISVs in the world and we are going to continue to focus on those relationships. At the same time, data is being drawn in by our application development platforms, as I mentioned earlier, where we talked about the synergies. And then DataDirect Cloud which is gaining really incredible momentum particularly because of the SaaS growth for application ISVs and also the need to have Saas to SaaS connectivity, as well as SaaS to on-premise connectivity.
So, again, focus on growing the heck out of our data business, bringing on new customers, expanding our relationships with OEMs, but also using data to be consumed by other technologies with selling as part of a value suite or platform, as I mentioned earlier.
Greg McDowell, JMP Securities
Great. Thank you.
Phil Pead, President and Chief Executive Officer
You’re welcome.
Operator
We will go next to Glenn Mattson with Ladenburg Thalmann.
Glenn Mattson, Ladenburg Thalmann
Hi. Good afternoon, everyone. Thanks for taking the call. The, I guess, kind of, we are going to offer you just – we are talking about, Phil – are you seeing better success in – just going back to Pacific – are you seeing better success in upselling OpenEdge user on the Pacific or with net new customers?
Phil Pead, President and Chief Executive Officer
It’s actually both. I think that our primary goal was to, first of all, enable our OpenEdge customers to begin to expand on their application using Rollbase – and that’s been a really positive result in 2014, as we introduced Rollbase to more and more of our OpenEdge customers and they started building out new applications to generate new lines of revenue for them. At the same time, the digital strategy that we need – that we had to build, as part of our infrastructure, to manage people looking for productivity platform, to be able to influence the searches for people looking for those kinds of platforms – that’s an area that I think we can benefit from the Telerik infrastructure.
We have already begun to leverage the marketing capabilities of Telerik to expand our Rollbase reach. We are adding what we call sales pods to that – so that we can engage on people that are coming to our website that are seeking a trial, that are trying to build an eval – so that we don’t lose them. There is a whole bunch of things that we’re doing on the net new side. So the two together, I think in 2015 is where I think we are going to, I hope, be able to share with you in future quarters how we are doing in that particular area because we see the signs as being very positive as a result of the work we did in 14.
