MacBook Price Cut: Price Cuts from Apple Resellers – What does this Mean?

“And while there is no hard evidence to suggest that Apple may have played a role in the reductions, Best Buy is known to be a preferred partner with which Apple often consults prior to material price drops on its products that present potential to dilute the company’s premium brand in the face of consumers.”

It is hard to argue against the fact that the Apple Inc. (NASDAQ:AAPL) computer lineup is viewed as overpriced by many. Could this have something to do with the price cuts?

“There’s also been rumblings amongst insiders that the company’s MacBook Pro Retina pricing is proving a bit too rich for average consumers in the face of today’s global economy, and customers are therefore buying down the chain towards lower ASP (average selling price) models in a play to remain loyal to Apple’s ecosystem. As such, Best Buy could be simply looking to capitalize on the trend in a bid for attach-rates and customer retention.”

What are your thoughts on the recent price cuts by Apple Inc. (NASDAQ:AAPL) resellers?

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DISCLOSURE: I have no positions in any stock mentioned.

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