PepsiCo Faces Sales Dip Amid Frito-Lay Pricing Strategy Concerns

PepsiCo, Inc. (NASDAQ:PEP) is one of the 15 best stocks to invest in for an 18 year old. On June 10, TD Cowen analysts reaffirmed their $135 price target and Hold rating for PepsiCo, Inc. (NASDAQ:PEP). The change was made in response to worries over Frito-Lay’s latest price pack architecture plan, which has apparently not been well received by customers.

As per the analysts’ assessment, single-serve sales have dropped by 5.9% so far this year, while they declined by 0.9% in 2024 as a result of the strategy. According to the TD Cowen, the new pack sizes’ higher price per ounce may have had a detrimental effect on consumer perceptions. New tariffs and macroeconomic uncertainty, including specific difficulties in its Frito-Lay North America sector, caused PepsiCo, Inc. (NASDAQ:PEP) to modify its full-year guidance.

This pattern is consistent with its overall revenue reduction of 0.38% over the past 12 months, even though its gross profit margins remained exceptional at 55.07%.

One of the most well-known names in the world, PepsiCo, Inc. (NASDAQ:PEP) is an American multinational company involved in the food, snack, and beverage sectors.

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