Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Pacific Sunwear of California, Inc. (PSUN), Zumiez Inc. (ZUMZ), Quiksilver, Inc. (ZQK): Two Summer Retailers to Buy and One to Avoid

Summer’s almost here. For shoppers in much of the northern hemisphere, this means it’s time to load up on swimwear and outdoor activewear. For investors, this means that it could be a favorable time to invest in some apparel retailers that specialize in these fashions. However, this sector has been a particularly volatile one over the past five years, and is a tough one to successfully navigate. In this article, I’ll discuss two potential winners and one to avoid in this sector.

Pacific Sunwear of California, Inc. (NASDAQ:PSUN)

The sun shines again on PacSun

For a few years, Pacific Sunwear of California, Inc. (NASDAQ:PSUN), also known as PacSun, didn’t look like it was going to survive. At the nadir of the financial crisis in 2009, the stock dipped under $1 per share as both its top and bottom lines crumbled. The company operates mall-based beachwear retail stores, and currently operates 643 stores across the United States.

For the first quarter, analysts had fairly low expectations for the company, expecting a loss of $0.19 per share on revenue of $164.22 million. However, Pacific Sunwear of California, Inc. (NASDAQ:PSUN) topped on both profit and revenue, reporting a narrower-than-expected loss of $0.14 per share, up from a loss of $0.20 per share in the prior year quarter. Revenue declined 2.3% to $169.8 million.

While its top and bottom line growth weren’t particularly impressive, Pacific Sunwear of California, Inc. (NASDAQ:PSUN)’s same-store sales growth of 2%, followed up by its current quarter forecast for “flat to 5%” same-store sales growth, was extremely encouraging, compared to the 15% same-store sales decline that teen apparel bellwetherAbercrombie & Fitch Co. (NYSE:ANF) reported last quarter.

Some analysts have speculated that Abercrombie & Fitch Co. (NYSE:ANF)’s Hollister brand was falling out of fashion due to its “California style” fashion, but Pacific Sunwear of California, Inc. (NASDAQ:PSUN)’s numbers prove that there is still a market for the sunny fashions of the Golden State. In addition, Pacific Sunwear of California, Inc. (NASDAQ:PSUN)’s same-store sales growth in the first quarter marks the company’s fifth consecutive quarter of positive same-store sales.

Zumiez Inc. (NASDAQ:ZUMZ) zoom up or down?

Meanwhile, Zumiez Inc. (NASDAQ:ZUMZ), which specializes in skater, snowboarder and surfer apparel, reported some lopsided numbers during the first quarter. The company’s earnings came in at $0.13 per share, a 45% decline from the prior year quarter, but topped analyst estimates by a penny. Meanwhile, revenue rose 14% to $148.5 million. The company attributed its steep earnings decline to rising expenses, especially a 26% rise in SG&A (selling, general & administrative) expenses. Zumiez Inc. (NASDAQ:ZUMZ) is in the process of digesting Blue Tomato, a European activewear retailer it acquired last year for $75 million, which weighed down its quarterly earnings by 5 cents per share.

Same-store sales slid 0.7%, a disappointing decline from the 13% growth it reported a year earlier. The company currently operates 505 stores globally, and intends to add 58 new stores during the year.

Zumiez Inc. (NASDAQ:ZUMZ) is a tough call. While its same-store sales decline is tame compared to other teen apparel retailers, it is a big drop from the previous year. Meanwhile, the company seems intent on expanding its footprint into Europe, at a time when most companies are limiting their exposure to the entire region. However, Zumiez Inc. (NASDAQ:ZUMZ) could stabilize later this year if it manages to report lower expenses and positive same-store sales.

Quiksilver, Inc. (NYSE:ZQK) is headed for a bone-crushing wipeout

This brings us to the worst choice of the bunch – Quiksilver, Inc. (NYSE:ZQK). The surf and sun apparel retailer recently wiped out, after reporting weak second quarter earnings. The company reported a net loss of $0.19 per share, or $32.4 million, a steep plunge from the loss of $0.03 per share it reported in the prior year quarter. Revenue decreased 7% to $458.7 million. Analysts had expected Quiksilver, Inc. (NYSE:ZQK) to lose $0.04 per share on revenue of $505.4 million.

Quiksilver, Inc. (NYSE:ZQK)’s namesake brand, which accounts for 40% of its top line, reported a 10% decline in sales, due to lower demand for surf, beach and seasonal apparel. Meanwhile, Roxy, Quiksilver’s female brand which comprises 28% of its top line, reported a 4% decline. The only bright spot for the company was DC Shoes, its footwear and skate apparel brand, which squeezed out an anemic 1% gain. Gross margins also declined from 49.2% to 46.0%, indicating higher markdowns in an effort to generate higher sales volume, which apparently failed.

A big part of Quiksilver’s problem is its international exposure. The company is exposed to too many markets at the same time. Although sales in the Americas rose slightly, they were completely offset by steep losses in Europe, the Middle East, Africa and the Asia-Pacific region. Global same-store sales slid 4% as a result of this imbalance in demand.

On the bright side, Quiksilver, Inc. (NYSE:ZQK) was able to reduce its expenses substantially during the quarter. Its e-commerce sales, which generate 5% of its revenue, also rose 31%. This indicates that Quiksilver could improve its sales if it streamlines its operations and reduces its brick-and-mortar footprint, especially in overseas markets.

For now, however, investors should avoid Quiksilver, Inc. (NYSE:ZQK), since most of its sales figures are headed in the wrong direction.

The Foolish Bottom Line

Investing in the right activewear retailer can be a tough choice. Investors should take a look at the dire fate of Australian surf and snow apparel retailer Billabong to see what happens when this kind of business model fails. In closing, let’s compare the fundamentals of these three companies.

Forward P/E

5-year PEG

Price to Sales (ttm)

Debt to Equity

Profit Margin

Qty. Revenue Growth (y-o-y)

Pacific Sunwear
























Pacific Sunwear




Source: Yahoo! Finance, 6/11/2013

Of these three stocks, Zumiez has the most stable financials. With solid top and bottom line growth, along with positive margins and the lowest debt, Zumiez Inc. (NASDAQ:ZUMZ) could indeed zoom again if its same-store sales start rising again, especially after it stops taking losses on its Blue Tomato acquisition. Meanwhile, Pacific Sunwear of California, Inc. (NASDAQ:PSUN) is more of a stabilization story than a turnaround one at the moment. Pacific Sunwear is still unprofitable, but its positive same-store sales growth could eventually bring the company back into the black. Lastly, investors should avoid Quiksilver, which has all the earmarks of a failing company. Unless the company can stem its global losses and turn around its namesake and Roxy stores, then it is surfing straight into a tsunami.

The tides of summer retail can be treacherous to navigate. However, there are still some sunny stocks for careful investors who have the patience for longer-term stabilization and turnaround stories.

The article Two Summer Retailers to Buy and One to Avoid originally appeared on and is written by Leo Sun.

Leo Sun has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Leo is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.