Open Graph Search: Facebook Inc (FB) Declares War On Google Inc (GOOG)

While many of the obvious searches involve finding people and things users already know, Facebook also hopes it’ll let people find new interests with an “Extend this Search” feature that opens a search up to related queries.

In a blog post Facebook also appeared to position Graph Search as an alternative to business-oriented social networks like Linkedin Corporation(NYSE:LNKD) as well. In a pitch to journalists, Facebook touts Graph Search as a way to track down individuals that work at a given company — a common use for LinkedIn — while also stressing the benefits that come with the insight into personal interests that Facebook brings to the table.

Why Open Graph Search will Yield more Ad Revenue

Search based on Open Graph technology will yield more ad revenue than traditional Web search for the following three reasons:

1. More Relevant Ads: Since Open Graph depends on “likes” for displaying search results, the ads will be more relevant to the user.
2. Large Display Ad Units: Open Graph supports large display ad units on users’ timeline. Large ads usually lead to higher yields.
3. More Mobile Friendly: Open Graph based search tends to be more mobile friendly than traditional Google Inc (NASDAQ:GOOG) search. As a result, this will reach to more users.

The Bottom Line

There’s no doubt in my mind that Facebook will control the Internet search space three years from now. The launch of the Open Graph Search beta is a giant step in that direction. I would recommend buying shares of Facebook on every dip.

The article Open Graph Search: Facebook Declares War On Google originally appeared on Fool.com.

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