On Holding AG (NYSE:ONON) is one of the 10 Best European Growth Stocks to Buy.
On May 15, 2026, On Holding AG (NYSE:ONON) disclosed insider purchases by several company executives and founders. Co-CEO Caspar Coppetti purchased 60,000 shares at an average price of $36.64 per share for a total investment of about $2.2M. Following the transaction, Coppetti owned approximately 2.38 million shares of the company. Co-CEO David Allemann also purchased 60,000 shares at an average price of $36.64 per share for roughly $2.2M, increasing the holding to approximately 2.84 million shares. Meanwhile, co-founder and director Olivier Bernhard acquired 60,000 shares at the same average purchase price for a total value of about $2.2M. Bernhard now owns roughly 5.16 million shares of On Holding.
On May 13, 2026, Telsey Advisory lowered the firm’s price target on On Holding AG (NYSE:ONON) to $51 from $60 while maintaining an Outperform rating on the shares. Telsey said the company’s constant-currency Q1 sales growth of 26.5% continues to stand out within the sporting goods sector and reflects ongoing market share gains across both performance and lifestyle categories. The firm added that the reduced price target mainly reflects lower broader market valuation multiples.
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Truist analyst Joseph Civello also lowered the firm’s price target on On Holding AG (NYSE:ONON) to $48 from $55 while maintaining a Buy rating on the shares. Truist said investor debate around the stock remains active, with stronger-than-expected profitability highlighting the advantages of the brand’s premium positioning, while softer U.S. direct-to-consumer trends continue to raise questions around the company’s long-term growth trajectory. The firm added that it still sees meaningful momentum behind the brand, supported by an affluent customer base and relatively low market penetration.
On Holding AG (NYSE:ONON) develops and markets athletic footwear, apparel, and performance sports products globally under the On brand.
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