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Ollie’s (OLLI) Earnings Jump 43% Despite Falling Comparable Sales—Can Store Growth Keep It Going?

Ollie’s Bargain Outlet Holdings Inc.’s second quarter results were characterized by robust loyalty membership growth, store count expansion, and a notable boost in earnings despite weakness in comparable store sales. During the quarter, the retailer opened 15 new locations and shut down one store because of storm-related damages. This pushed its overall store count to 686 across 36 states, a year-over-year jump of 11.9%. The ongoing growth in its store network continues to be the core focus of Ollie’s expansion roadmap, as the management recently confirmed its plans to open 75 new stores by the end of this fiscal year. Such a strategy strongly reflects on the extended growth potential of Ollie’s existing business model.

Photo by Franki Chamaki on Unsplash

Bull Case

The company’s loyalty program, Ollie’s Army, continued to gain momentum during the recent quarter, raising its reach to 18.1 million members. This helped push net sales higher by 9.1% to $741.3 million, with the gain coming mainly from newly opened stores rather than sales at existing locations. Even with comparable sales trending downward, key profitability figures showed clear improvement.

With lower supply chain-related costs, gross margins expanded to 43.5%. A key factor behind this jump was the IEEPA tariff refunds, which contributed 380 basis points to gross margin on their own, in addition to broader reductions in tariff rates. This tariff-related benefit served as a meaningful cushion, helping to overcome the drop in comparable sales.

Together, these factors fueled substantial growth in the bottom line as the adjusted net income climbed 40.3% to $85.4 million, and adjusted net income per diluted share rose 43.4% to $1.42. This represented an outsized growth compared to overall sales growth, which highlights the impact of tariff refunds and margin improvements on the overall results.

Bear Case

Comparable store sales dropped 1.8%, relative to a 5% expansion in the same quarter last year. This year’s decline can predominantly be linked to a smaller average basket size. Other factors that contributed to such weakness include less favorable weather, persistent economic strain on consumers, and a more promotional retail landscape than had been anticipated. Another critical factor is a base effect, since this quarter’s performance faced a tough multi-year comparison.

Regarding expenses, SG&A as a percentage of net sales increased 80 basis points to 26.6%. This was due to fixed costs deleveraging amid slower comparable sales, as well as higher marketing expenditures for additional merchandise flyer distributed during the period.

Looking forward, Ollie’s updated its guidance for the full year to account for revised second-half sales expectations and the tariff refunds it received under IEEPA in the second quarter. Management now anticipates full-year net sales between $2.928 billion and $2.941 billion, compared to previous guidance of $2.980 to $3 billion. The comparable store sales growth outlook has also been revised downward from previous 2% to a new range between 0 to 0.5%.

Institutional Sentiment

Data tracked across 1,000+ hedge funds by Insider Monkey reveals a marginal increase in number of smart money managers invested in the stock. As per 13F filing data for Q2 2026, a total of 38 hedge funds held positions in the stock compared to 36 by the end of the first quarter.

According to Yahoo Finance database, FMR is the largest institutional investor with 8.76 million shares as of June 30, representing 14.75% of outstanding shares. Other notable institutional names include BlackRock and Wasatch Advisors that held 9.42% and 7.34% of outstanding shares, respectively.

Way Forward

The recently concluded quarter highlights that despite softer comparable sales, continued store expansions and effective cost discipline can bolster earnings and returns for company shareholders. This adds to Ollie’s positioning and durability within the value retail segment. Management has so far executed $137.3 million of share repurchases during the first half of 2026, with additional capacity of $121.5 million still at its disposal. This approach of returning capital to investors could also draw substantial amount of investor enthusiasm during the latter half.

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