Olaplex Holdings, Inc. (NASDAQ:OLPX) Q4 2023 Earnings Call Transcript

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Susan Anderson: Okay. Great. That’s very helpful. If I could just add one follow-up. I was curious, just in the first quarter, based on the guidance for sales. I guess, how should we think about the trends by channel? Should we think about it as being similar to what we saw in the fourth quarter?

Eric Tiziani: Yes. We mentioned that we expect direct-to-consumer to perform better relative to professional and specialty retail, which is consistent with the trends that we’ve seen in the past few quarters. .

Operator: Our final question today is coming from Dana Telsey of Telsey Advisory Group.

Dana Telsey: Welcome — given your experience Amanda at many different brands, what’s most similar and different about Olaplex — and then as you think about not even just this year, but the go forward, what should the product assortment look like? How do you see the direction of the product assortment, the pricing profile, maybe category enhancement or extension? What do you see it becoming.

Amanda Baldwin: Thanks for the question. Certainly, some of my favorite topics. So look, I think with respect to — it’s hard to draw every comparison possible, but I’ll try to start. I think that 1 of the things that I love about this brand is that truly is a category creator. I think those are very unique and rare in our industry. And I think having that kind of DNA is something that is very special. I also think that the innovation and connection to science is something that you don’t see every day. And the third is this heritage in the stylist community. I think this concept of kind of enabling the styles too really — and I have spent many hours in the chair learning about their craft and what they do and being able to enable that.

So I think it is actually a very rare and unique combination of things, something that I truly haven’t seen before, and I’m excited to really dig into as a marketer and as a brand builder. But I certainly am familiar with the concept of what happens when you create a category and there is increasing competition that’s not foreign territory to me. And really, how do you think about continuing to your point, how do you think about the product and the innovation going forward. That is something that certainly has also been a lot of time. And as we are able to sort of share things about that strategy going forward, we’ll certainly be doing that.

Operator: Thank you. At this time, I’d like to turn the floor back over to Ms. Baldwin for closing comments.

Amanda Baldwin: Thank you, everyone, for joining us today. It’s terrific to be here. Before we end the call, I just like to take a moment to thank the entire Olaplex team. They’ve been tremendously warm in their welcome and their dedication to moving this business forward is truly tremendous. So thank you, everyone, again, and we look forward to speaking with you soon.

Operator: Ladies and gentlemen, thank you for your participation. This concludes today’s event. You may disconnect your lines or log off the webcast at this time, and enjoy the rest of your day.

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