Nu Holdings Ltd. (NU)’s NuBank Begins Testing New NuCoin

Nu Holdings Ltd. (NYSE:NU) is among the 13 Best Global Stocks to Buy Right Now. In a press release on July 21, the company announced that NuBank has begun testing for the new NuCoin, its latest relationship program.

Nu Holdings Ltd. (NU)'s NuBank Begins Testing New NuCoin

A close-up of a modern payments terminal with a pile of credit cards on the side.

The initiative is planned to address customers’ demand for benefits and recognition not previously covered under market relationship programs. It will allow users to compete for rewards and earn NuCoins by using their debit cards as well, moving away from the traditional practice of benefiting only customers who spend more on their credit cards.

Nu Holdings Ltd. (NYSE:NU) says the reformulated NuCoin will recognize active customers, who will earn NuCoins through daily engagement and activities within the app platform. This will help them in unlocking several advantages, including access to exclusive functions, discounts, and event tickets.

Program testing is set to continue over the next few weeks, with new features being added. Customers who participated in the old version of the NuCoin program will have first access to the new experience.

Nu Holdings Ltd. (NYSE:NU) is a Brazil-based digital banking company that provides financial services in multiple countries of Latin America. The stock has had impressive returns in 2025, gaining 24% year-to-date, as of July 22.

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