Nokia Corporation (ADR) (NOK), Apple Inc. (AAPL): Are Smartphone Sales Tied to Search Interest?

Last up, Samsung Electronics (NASDAQOTH:SSNLF), the manufacture of the line of popular Galaxy products. The company just reported a strong second quarter in the face of high expectations. While some analysts were slightly disappointed with the quarter, the flagship Galaxy S4 did perform well with over 10 million units sold in just the 27 days after its launch earlier this year. The following diagram shows the search interest regarding the keyword “Galaxy S4” on Google:

While the data set is even more limited than the previous two, the search interest has remained relatively stable since the product launch in April. The highest level of interest was seen in May with the score of 100, followed by a 92 last month and a projected 89 in July. Going forward, I will be watching to see how well search interest holds up in preparation for my third quarter estimates.

Wrap-up

While search interest data may not be a proven leading indicator of revenues at this time, it seems likely that search interest data would be in high correlation to demand, thus greatly impacting revenues. Nokia Corporation (ADR) (NYSE:NOK) and Samsung Electronics (NASDAQOTH:SSNLF) have experienced strong interest for their new lines of products in recent months while Apple Inc. (NASDAQ:AAPL) has experienced dwindling interest since the launch of its IPhone 5 last year.

The article Are Smartphone Sales Tied to Search Interest? originally appeared on Fool.com.

Nathaniel Matherson has no position in any stocks mentioned. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple. Nathaniel is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

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