NIKE (NKE) Price Target Lowered at BTIG. Here is Why

With an annual dividend yield of 4.02%, NIKE, Inc. (NYSE:NKE) is included among the 12 Best NYSE Stocks to Buy for Dividends.

NIKE, Inc. (NYSE:NKE) is engaged in the designing, marketing, and distribution of athletic footwear, apparel, equipment, and accessories and services for sports and fitness activities.

On June 25, BTIG lowered its price estimate on NIKE, Inc. (NYSE:NKE) from $75 to $55, but reaffirmed a ‘Buy’ rating on the shares. The revised target still implies an upside of 35% from the current share price and comes ahead of the company’s Q4 2026 report on June 30.

According to BTIG, investors will likely continue their focus on the progress of Nike’s turnaround efforts, especially in the Greater China region, as well as the sustainability of recent improvements in North America. The analyst firm expects Greater China revenue to fall by 20% in the fourth quarter, driven by the deliberate reductions in sell-in and accelerated marketplace cleanup initiatives. The analyst also noted that Nike’s challenges in the region are well recognized and will take time to resolve.

Similarly, earlier on June 10, RBC Capital analyst Piral Dadhania also reduced the firm’s price objective on (NYSE:NKE) by $20, in addition to downgrading the stock from ‘Outperform’ to ‘Sector Perform’ (read more details here).

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