NIKE, Inc. (NKE), Electronic Arts Inc. (EA): 3 Companies Betting Big on Tiger Woods This Week

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Fuse Science’s logo will be on Tiger’s bag this week, and the CEO says there are several big announcements coming from the company. For Tiger and Fuse Science, I hope he’s right, because this is one of the strangest sponsorships I’ve seen from a big-name athlete. The golf bag is prime real estate for golfers, and Fuse Science hasn’t turned more than a year on Tiger’s bag into many sales.

This may be the biggest bet made on Tiger, because Fuse Science is at a make-or-break point in its history.

Foolish bottom line

Endorsements are a key revenue source for athletes, but they’re huge bets for companies as well. If Tiger performs well this week, it will make Nike golf equipment and apparel more appealing, it will probably boost sales of Tiger Woods PGA Tour 14, and it may even get a few people to try Fuse’s energy drops. All three companies are making big bets on Tiger Woods’ performance this week.

The article 3 Companies Betting Big on Tiger Woods This Week originally appeared on Fool.com and is written by Travis Hoium.

Fool contributor Travis Hoium has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Nike.

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