Nexus International has opened a new regional office in São Paulo, signaling a decisive step in the company’s strategy to scale its footprint across Latin America. For a firm that already operates one of Brazil’s fastest-growing betting platforms in Megaposta, the move formalizes what has long been a matter of execution: sustained regional growth.
The expansion comes off the back of a buoyant first half. Nexus reported $546 million in revenue across Q1 and Q2 2025, a 110% jump year-on-year. Much of that is anchored in Brazil, where Megaposta continues to deliver high-margin returns, but the company’s ambitions now clearly stretch beyond. São Paulo, one of the largest business and financial centers in the southern hemisphere, offers the ideal springboard into markets like Argentina, Chile, and Colombia, all of which are undergoing regulatory reform in online gaming and digital payments.
What’s notable is how quiet the expansion has been. Unlike many of its peers that flood new markets with brand campaigns and aggressive user acquisition spend, Nexus has taken a measured approach. Its regional strategy has relied less on shock-and-awe marketing and more on building durable partnerships, regulatory alignment, and local operations from the ground up. The São Paulo office is a bet on that model: a cross-functional base intended to house legal, compliance, marketing, and ops under one roof to coordinate regional rollout at pace.
The bigger context here is not just market access but operational advantage. Latin America’s growth in fintech and digital gaming has attracted the likes of Betsson and Entain, but Nexus sees the opportunity differently. By investing early in local presence and tapping domestic expertise, it gains an edge in speed-to-market, particularly as countries shift toward licensing frameworks and formalized gaming regimes. Where others play catch-up through M&A or local white-label deals, Nexus is building from within.
The decision also underscores a broader pattern in how CEO Gurhan Kiziloz has scaled the company. While much of the tech industry has chased international growth through remote-only teams or capital-heavy blitzscaling, Nexus has pursued a more physical, infrastructure-led playbook. From licensing negotiations to brand development and community engagement, the São Paulo office represents that ethos, strategic, grounded, and operationally aware.
This is not the first time the firm has gone deep in a market before others caught on. Nexus’s early entry into Brazil paid off in 2024 when Megaposta delivered more than $400 million in annual revenue, almost 75% of the group’s topline. With current year projections standing at $1.45 billion, expanding the pipeline is essential, and São Paulo may prove a timely unlock.
What happens next is open to interpretation. The company has remained tight-lipped about specific new market entries, but internal hiring patterns suggest that Argentina and Mexico may be under review. Meanwhile, Lanistar and Spartans, Nexus’s other gaming arms, are reportedly testing new formats to appeal to Spanish-speaking demographics. While nothing has been confirmed, the São Paulo move gives the company the organizational leverage to move fast if conditions align.
If 2024 was the year Nexus demonstrated it could dominate a single large market, 2025 is shaping up to be about regional complexity, and the operational depth required to manage it. São Paulo isn’t just a new office. It’s a bet on Latin America’s future and Nexus’s place within it.
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