Nexus International Builds Its First Global HQ in São Paulo

Gurhan Kiziloz’s decision to establish Nexus International’s global headquarters in São Paulo was driven by operational metrics, not investor influence. With $546 million in H1 2025 revenue and a confirmed position among the global top 100 iGaming companies by revenue, Nexus had reached a stage where a centralized operational base became necessary. São Paulo, one of Nexus’s highest-performing regions, emerged as the logical choice.

The move reflects Nexus International’s scale-driven needs rather than optics. As operations expanded across jurisdictions, the lack of a regional hub became a bottleneck. The São Paulo office enables faster iteration cycles, localized hiring, and streamlined compliance management. Gurhan’s decision, made without outside capital or investor input, reflects a broader pattern within the company: autonomy in strategy based on internal performance indicators. “We’re not pitching; we’re executing,” he noted.

This approach has enabled Nexus to scale without compromising control. Unlike competitors who pursue traditional headquarters in financial capitals as a branding move, Nexus built a base for operational impact. The São Paulo office consolidates teams across key functions, aligning leadership more closely with the company’s strongest market.

Consistent with Nexus’s financial model, the expansion was entirely funded through revenue. There was no need for external capital or investor communication. Instead, the announcement acts as a signal of Nexus’s internal maturity. The office represents a structural upgrade aligned with performance, not fundraising milestones.

The absence of external governance also enables quicker decision-making. Gurhan’s strategy allows Nexus to react to growth signals immediately, without navigating board approvals or managing investor expectations. The headquarters in São Paulo is not just a geographic decision; it marks a continuation of the company’s independent growth strategy.

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