Netflix (NFLX) Is Betting On Gaming Again, But Analysts Don’t Like The Move

Netflix Inc. (NASDAQ:NFLX) is one of the 10 Best Major Stocks to Buy According to Analysts. Eric Sheridan of Goldman Sachs reiterated a Buy rating on Netflix Inc. (NASDAQ:NFLX) on July 6. However, the analyst sharply lowered the firm’s price target on the stock from $120 to $110. The downward-adjusted price target still reflects an additional 44% upside from current levels.

Netflix Inc. (NASDAQ:NFLX) is one of the 10 Best Major Stocks to Buy According to Analysts.

Netflix Inc. (NASDAQ:NFLX) continues to expand its gaming business with the launch of two new games in June. Both games are available to subscribers at no additional cost. According to the company, this move is part of its strategy to increase user engagement beyond the streaming platform.

On June 11, Netflix released FIFA World Cup: Launch Edition, which is an exclusive football game featuring all 48 participating national teams, multiplayer support, and over 1,200 real-world players. The company followed that launch with ‘Unhinged’ on June 30. Unhinged is a story-driven horror game developed by NFLX’s Night School Studio and featuring well-known actors, including Zoë Kravitz and Sadie Sink.

Although gaming is still a relatively small part of Netflix’s business, it continues to invest in exclusive content to keep subscribers engaged. In the long run, stronger engagement could support subscriber retention and boost investor confidence. This is also likely to have a positive impact on the stock.

Netflix Inc. (NASDAQ:NFLX) is a global streaming service offering TV shows, movies, documentaries, and interactive content. It operates a subscription model, produces “Original” content, and supports both ad-free and ad-supported viewing across devices.

While we acknowledge the risk and potential of NFLX as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than NFLX and that has 10,000% upside potential, check out our report about the cheapest AI stock.

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