Netflix, Inc. (NASDAQ:NFLX) desperately needs to bag a win before the stock price plummets to unrecoverable levels. In an article on Business Insider, Lisa Eadicicco, unveiled the stimulus that might provide some support in pushing the price of equity back up.
With a bill of $90 million, Marco Polo is the most expensive series ever made, according to Eadicicco. Netflix, Inc. (NASDAQ:NFLX) will be happy to have its name attached to such a venture. Moreover, apart from just the prestige, Netflix is eyeing significant economic gains from the new series that is set to debut this month.
This is related to the international rights which Netflix, Inc. (NASDAQ:NFLX) owns for the upcoming series. This is the first time that the streaming platform will have such a claim on its product. Consequently, Netflix will be the only platform that Marco Polo could be seen on. There are two advantages of this.
Firstly, by gaining a vote of confidence from the international audience Netflix, Inc. (NASDAQ:NFLX) hopes to have more favourable conditions for its expansion overseas. Subscriber numbers have been a problem for Netflix lately. In the latest earnings report the company fell short of the estimated 2.36 million and posted only 2 million additional international subscribers. This has set the stock in a downward spiral of sorts. It is down about 38% since September and is currently trading at $352.
Secondly, Netflix, Inc. (NASDAQ:NFLX) is also facing waves of competition going forward, the biggest competitor being HBO, which is going to open its services to subscribers soon. Currently, only those who have subscribed to HBO on the TV network can view the shows online.
Marco Polo also has the added advantage of having a story line that is relatable by all cultures. Hence it would certainly ring a bell with the international audiences, which is very important for the company given the sluggish growth in U.S.
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