Netflix, Inc. (NASDAQ:NFLX) is still trying to make things right with your kids, and for now the apology’s resulting in Netflix stock closing 7% higher today.
Less than a month after showing Viacom, Inc. (NASDAQ:VIAB)‘s Nickelodeon and Nick Jr. content the exit door of its virtual vault, the world’s leading video-streaming service is expanding its partnership with DreamWorks Animation Skg Inc (NASDAQ:DWA).
The multiyear deal announced this morning calls for 300 hours of new programming streaming exclusively on Netflix starting next year.
Netflix, Inc. (NASDAQ:NFLX) and Dreamworks Animation Skg Inc (NASDAQ:DWA) already have a deal in place for Turbo: F.A.S.T. to stream on Netflix come December. The show — based on a movie that the studio is putting out next month about a speedy snail in a racing circuit — was announced in February. The two companies also teamed up for a multiyear streaming deal for DreamWorks Animation’s theatrical releases before that.
However, this particular deal will expand on Turbo F.A.S.T. by featuring episodic television show content. This is where Netflix, Inc. (NASDAQ:NFLX)’s biggest void is after losing SpongeBob SquarePants, Dora the Explorer, and other beloved Nickelodeon shows late last month.
Can Shrek and the Madagascar animals prove popular enough to keep families with young children glued to Netflix? Amazon.com, Inc. (NASDAQ:AMZN) didn’t seem like much of a threat to Netflix, Inc. (NASDAQ:NFLX)’s market dominance, but that may have changed in the eyes of children when it inked a deal for Viacom’s shows that went dark on Netflix three weeks ago.
We’re also not just talking about Dreamworks Animation Skg Inc (NASDAQ:DWA) characters that we know including Shrek and Kung Fu Panda. The computer animation studio made a throwback acquisition late last year for Classic Media to arm up its arsenal with Casper the Friendly Ghost and Rocky & Bullwinkle. Classic Media’s Mr. Peabody and Sherman is already slated for a full-length feature hitting theaters early next year.
We also can’t forget that Netflix, Inc. (NASDAQ:NFLX) struck an even bigger deal than its three different Dreamworks Animation Skg Inc (NASDAQ:DWA) transactions six months ago with The Walt Disney Company (NYSE:DIS). The world’s leading family entertainment brand is already providing Netflix with a few of its animated classics, with far more on the way in the coming years.