Shares of Netflix, Inc. (NASDAQ:NFLX) sky-rocketed after Citigroup Inc (NYSE:C) gave the company’s stock an upgrade to ‘Buy’ from ‘Neutral’ and raised its price target to $525 from $409. Citigroup Inc believes that with all the quality content lined-up for this fiscal year that Netflix, Inc. is on its way to racking up some serious profit. That news alone has thrown a lot of weight behind Netflix, Inc. which has investors all of a sudden running to get a piece of action. CNBC‘s Guy Adami threw light on this sharp upward trend in the company’s shares.
“It has obviously bounced. Now, I believe that $440 is your pivot and obviously it exploded through that today. How do you trade it? I think it’s ready for the next higher,” Adami said.
Citigroup Inc (NYSE:C) believes the stock pullback that occurred throughout March allows for a logical buying opportunity in Netflix, Inc. (NASDAQ:NFLX). The question is whether Citigroup Inc has gifted Netflix, Inc. with this burst, or does Netflix, Inc. truly promise a profitable future? With growing competition in the live streaming space, some investors doubt the company’s future and have fled its stock, but Netflix, Inc. did not lose its focus from acquiring top quality premium content for its subscribers. It proves that the video streaming company is doing everything possible to stay ahead of the competition.
Time has changed and one must not fail to notice that consumers are viewing things in a completely different manner. Compare it with how things were before Netflix, Inc. arrived. The company has a lot of things that are to its advantage and one such thing is how it has managed to build a strong position in the media landscape overall.
Can Netflix, Inc. really meet the price target that Citigroup Inc (NYSE:C) says it can? Content is king and this is what Netflix, Inc. has proven. There is no lack of classic shows and movies for its subscribers, but what has really won them their huge membership is the quality of their own content. With a series of extremely exciting premium video content lined up during 2015, the company is looking at a very profitable financial year. Positive reviews given to its new content have already started pulling in more new subscribers. That gives Netflix, Inc. more than a good opportunity to push for a price increase, which is ultimately going to contribute to its revenue growth.
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