Morgan Stanley Sees Red Bull Price Increase as Positive for Monster Beverage (MNST)

Monster Beverage Corporation (NASDAQ:MNST) is one of the 12 Most Profitable S&P 500 Stocks to Invest In.

On June 22, 2026, Morgan Stanley said the Beverage Business Insights newsletter confirmed a high-single-digit Red Bull price increase in the U.S. on August 1, which the firm views as positive for sustained category and Monster Beverage Corporation (NASDAQ:MNST) growth. Morgan Stanley said the size and summer timing of the increase suggest longer-term rationality as the category shifts toward consistent, mix-driven pricing.

Earlier in June, Morgan Stanley analyst Dara Mohsenian raised the firm’s price target on Monster Beverage to $103 from $100 and maintained an Overweight rating. Mohsenian sees a potential “margin inflection” for the company in 2027 and said Monster remains a core holding due to its “outsized” revenue growth, international share gains, pricing power, and innovation pipeline.

Morgan Stanley Sees Red Bull Price Increase as Positive for Monster Beverage (MNST)

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On June 12, Bernstein initiated coverage of Monster Beverage with a Market Perform rating and $95 price target. Bernstein said Monster has the best international business in the energy drink space and cited Coca-Cola’s “unrivaled” distribution network as a factor that should help Monster continue gaining share. Bernstein cited valuation for the neutral rating, seeing only 5% upside from current levels.

Monster Beverage Corporation (NASDAQ:MNST) develops, markets, sells, and distributes energy drink beverages and concentrates in the United States and internationally.

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