Morgan Stanley Raises Philip Morris (PM) Target on Confidence in Zyn and IQOS Growth

Philip Morris International Inc. (NYSE:PM) is included among the 10 No-Brainer Dividend Stocks to Buy.

Morgan Stanley Raises Philip Morris (PM) Target on Confidence in Zyn and IQOS Growth

On June 3, Morgan Stanley raised its price recommendation on Philip Morris International Inc. (NYSE:PM) to $200 from $190. It reiterated an Overweight rating on the shares. The firm said its confidence improved following updates shared by Philip Morris at a recent investor conference. The company announced that Zyn Ultra will launch in the U.S. this month and also provided an update on IQOS in Japan. At the same time, Morgan Stanley lowered its Q2 and full-year 2026 estimates by $0.05 per share to reflect foreign exchange impacts, in line with the company’s updated outlook.

On June 2, Reuters reported that Philip Morris lowered its annual profit forecast because of currency fluctuations. Even so, CEO Jacek Olczak said other risks to achieving the company’s outlook, including rising energy prices, were manageable.

Speaking at the Deutsche Bank Global Consumer Conference, Olczak said recent U.S. FDA actions to ease enforcement on unauthorized vaping products and nicotine pouches were a “net positive.” He said the move reduces regulatory uncertainty around Zyn and should support growth across the category.

Philip Morris now expects 2026 adjusted earnings per share of $8.31 to $8.46, representing growth of 10.2% to 12.2% from 2025 levels. The updated range is lower than its previous forecast of $8.36 to $8.51. Analysts had been expecting earnings of $8.41 per share. Olczak also said the company has more flexibility than initially expected this year to offset certain headwinds.

Philip Morris International Inc. (NYSE:PM) is an international tobacco company. Its portfolio includes cigarettes and smoke-free products. The smoke-free business also includes wellness and healthcare products, along with consumer accessories such as lighters and matches.

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